Is moana necklace profitable to sell on Amazon United States?

The niche generates $385K/yr across 76 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the moana necklace niche?

13 brands and 74 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in moana necklace?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 3.2%.

When does demand for moana necklace peak?

Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the moana necklace niche?

Listings span $6.88–$54.36; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.

Moana Necklace

Worth a look

Shows a sweet-spot price point ($20.42 avg), but weak search conversion (1.5%) keeps it on the watch list.

Avg price

Great$20.42

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$6.88–$54.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$385K

$385K/yr · 1.2M searches

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay1,850.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Is moana necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, moana necklace is a $385K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moana necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $306K–$408K; units × avg price
Conversion rate: 1.5%
Avg BSR: #621
Page quality: 0%
Prime: 97%
Sponsored: 88%
Out of stock: 10.0%
Avg brand age: 36 months
Avg seller age: 156 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

Disney78%
Jurebecia6%
OFIHIDO4%
JAKKS Pacific2%
PATPAT2%
Disney Store2%
Open — no brand owns it (7 brands, 6%)

moana necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.3% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top moana necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

moana dress228K/yr +49.5%0.5% conv.
moana costume231K/yr +99.1%0.4% conv.
moana costume for girls282K/yr -30.9%0.3% conv.
moana necklace119K/yr +9.3%5.4% conv.
moana outfit45K/yr +24.7%0.3% conv.
moana dress for girls35K/yr +48.7%0.3% conv.
moana dress up34K/yr +11.9%0.8% conv.
moana outfit for girls28K/yr +29.9%0.2% conv.
moana birthday outfit23K/yr +3.9%0.1% conv.
moana dress 3t20K/yr +22.5%0.7% conv.

All search terms

Top moana necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T

Disney$20.344.8★21,893 rev

Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T

Disney$28.364.8★424 rev

Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T

Disney$20.484.8★908 rev

Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange

Jurebecia$8.484.7★1,454 rev

Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T

Disney$20.324.8★908 rev

Newest

by launch date

Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T

Disney$27.1929 rev

2mo ago

Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T

Disney$17.1379 rev

6mo ago

Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Dress Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orange 4-5T

Disney$26.48934 rev

7mo ago

Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orangee 3-4T

Disney$28.50934 rev

7mo ago

Disney Princess Moana outfits for Toddler girls:Ruffle Sleeve Top & Shorts 2 Piece Set Costume Hawaiian Birthday Toddler Clothes Summer Dress up-Moana 3-4T

Disney$19.271,263 rev

1y ago

What reviews say buyers love and hate about moana necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“The size was great for a young child”

Quality-Overall21%

“Good quality”

Color8%

“vibrant colors”

Gifting Purpose7%

“Great gift”

Value For Money7%

“Excellent purchase for your money”

Material Quality5%

“Comfortable material”

Ease Of Use3%

“Easy to use”

Comfort-Overall3%

“comfortable”

Soft Feel3%

“Super soft and cute”

Weight Light2%

“it was lightweight”

What buyers complain about

Size-Overall14%

“The fit was a little loose for my daughter”

Durability13%

“it snapped on the very first day”

Functionality-Overall13%

“it doesnt light up”

Brightness/Shine/Glow8%

“this thing barely glows”

Battery Life7%

“Unable to replace battery”

Quality-Overall4%

“very cheaply made looking”

Stretchability/Expandability/Elasticity3%

“The elastic band is very thin”

Material Quality3%

“Cheap Feeling Fabric”

Defective Material/Parts2%

“Received defective toy”

Chest Fit2%

“My daughter is broader in the chest”

Top return reasons

Size-Overall49%

Material Quality6%

Brightness/Shine/Glow6%

Length5%

Functionality-Overall4%

Advertised Vs Actual Product4%

Value For Money3%

Quality-Overall3%

Defective Material/Parts3%

Waist Fit2%

Common moana necklace questions

Is moana necklace profitable to sell on Amazon United States?: The niche generates $385K/yr across 76 tracked products. 5 of 25 products launched in the last 360 days are still selling. 90-day search growth is +24.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the moana necklace niche?: 13 brands and 74 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in moana necklace?: Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 3.2%.
When does demand for moana necklace peak?: Demand peaks in Jul–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the moana necklace niche?: Listings span $6.88–$54.36; the average listing price is $20.42 (sweet spot $15–$100). The average incumbent carries 1,850 reviews — the moat a new listing must climb.