Moana Necklace

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+24.3%

Conversion, latest week

1.5%

Market size, estimated

$385Ka year

Peak month

December3.0× the quietest month

Top search term

moana dress228K searches a year

Listings sell for $20.42 on average, from $6.88 to $54.36. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $20.42 that is $5K to $10K a year per listing.

Average price

$20.42inside the $15 to $100 sweet spot

Price range

$6.88–$54.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

3.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #621 within Dresses. It carries 1,850 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

10.0%

Average rank

#621in Dresses

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,850per listing

Listings tracked

76

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

25

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months