Moana Costume for Girls

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+26.6%

Conversion, latest week

0.8%

Market size, estimated

$183Ka year

Peak month

October3.8× the quietest month

Top search term

moana dress228K searches a year

Listings sell for $20.85 on average, from $8.48 to $54.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $20.85 that is $2K to $5K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$8.48–$54.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #308 within Dresses. It carries 2,213 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

97%

Out of stock, average day

10.1%

Average rank

#308in Dresses

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

2,213per listing

Listings tracked

76

28 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months