Is moana costume for girls profitable to sell on Amazon United States?

The niche generates $183K/yr across 76 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (46/100).

How competitive is the moana costume for girls niche?

10 brands and 46 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in moana costume for girls?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.8%.

When does demand for moana costume for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 3.8× the quietest.

What does it cost to enter the moana costume for girls niche?

Listings span $8.48–$54.36; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.

Moana Costume for Girls

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Great$20.85

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Great$8.48–$54.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.6%

90-day search growth — must beat 0% to launch

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Okay2,212.66

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$183K

$183K/yr · 1.2M searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad96%

top-5 brand share — brand-locked demand

Is moana costume for girls profitable on Amazon?

According to Flapen's Amazon United States niche tracking, moana costume for girls is a $183K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moana costume for girls market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $209K–$261K; units × avg price
Conversion rate: 0.8%
Avg BSR: #308
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 10.1%
Avg brand age: 35 months
Avg seller age: 155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

10 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 59%

Open market

Disney84%
Jurebecia6%
PATPAT3%
Lalulalu2%
Disney Store1%
OFIHIDO1%
Open — no brand owns it (4 brands, 3%)

moana costume for girls demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 3.8×

Open Trend

Top moana costume for girls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

moana dress228K/yr +49.5%0.5% conv.
moana costume231K/yr +99.1%0.3% conv.
moana costume for girls282K/yr -30.9%0.3% conv.
moana outfit45K/yr +24.7%0.3% conv.
moana dress for girls35K/yr +48.7%0.3% conv.
moana dress up34K/yr +11.9%0.8% conv.
moana outfit for girls28K/yr +29.9%0.2% conv.
moana toddler outfit19K/yr +88.7%0.4% conv.
moana birthday outfit23K/yr +3.9%0.2% conv.
moana dress 3t20K/yr +22.5%0.7% conv.

All search terms

Top moana costume for girls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T

Disney$28.364.8★424 rev

Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T

Disney$20.344.8★21,893 rev

Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T

Disney$20.484.8★908 rev

Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange

Jurebecia$8.484.7★1,454 rev

Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T

Disney$20.324.8★908 rev

Newest

by launch date

Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T

Disney$27.1929 rev

2mo ago

Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T

Disney$17.1379 rev

6mo ago

Disney Princess Moana T-shirt Skirt Set 2 Piece Outfit Toddler Girls Summer Character Print Dress Sets Bow Tie Little Kid Clothes Birthday Party Festival Gift Toy Game Orange 6-7 Y

Disney$20.90221 rev

6mo ago

Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Dress Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orange 4-5T

Disney$26.48934 rev

7mo ago

Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orangee 3-4T

Disney$28.50934 rev

7mo ago

What reviews say buyers love and hate about moana costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits well”

Quality-Overall16%

“Good quality”

Color8%

“vibrant colors”

Gifting Purpose6%

“A perfect present”

Soft Feel5%

“Adorable, soft & cozy”

Value For Money5%

“Excellent purchase for your money”

Material Quality5%

“Comfortable material”

Comfort-Overall5%

“They are comfortable”

Durability4%

“very durable”

Ease Of Use3%

“Easy to use”

What buyers complain about

Size-Overall28%

“Item was way too small”

Durability7%

“The blue piece fell off 10 minute after putting it on child for birthday”

Functionality-Overall6%

“Does not work”

Brightness/Shine/Glow6%

“this thing barely glows”

Stretchability/Expandability/Elasticity4%

“The elastic band is very thin”

Ease Of Use3%

“difficult to get into and out”

Chest Fit3%

“My daughter is broader in the chest”

Defective Material/Parts3%

“Received defective toy”

Material Quality2%

“Cheap Feeling Fabric”

Comfort-Overall2%

“Meh for a pajamas it should be more comfortable”

Top return reasons

Size-Overall54%

Material Quality6%

Length6%

Advertised Vs Actual Product4%

Brightness/Shine/Glow3%

Value For Money3%

Quality-Overall3%

Chest Fit2%

Waist Fit2%

Functionality-Overall2%

Common moana costume for girls questions

Is moana costume for girls profitable to sell on Amazon United States?: The niche generates $183K/yr across 76 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (46/100).
How competitive is the moana costume for girls niche?: 10 brands and 46 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in moana costume for girls?: Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.8%.
When does demand for moana costume for girls peak?: Demand peaks in Sep–Oct; the busiest month runs 3.8× the quietest.
What does it cost to enter the moana costume for girls niche?: Listings span $8.48–$54.36; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.