Moana 2 Dress
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$19.86avg listing price — sweet spot $15–$100
Price range
Good$8.48–$31.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay2,320.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 250K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Is moana 2 dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, moana 2 dress is a $36K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
moana 2 dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #254
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 7.2%
- Avg brand age
- 34 months
- Avg seller age
- 149 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
7 falling
Sellers
21
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
17%
Top 20: 45%
Open market
0%
- Disney90%
- PATPAT4%
- Jurebecia3%
- Lalulalu1%
- Posh Peanut1%
- Royal Girls1%
- Open — no brand owns it (1 brand, 0%)
moana 2 dress demand & seasonality
Weekly Amazon search volume, last 75 weeks — -1.4% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
Top moana 2 dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- moana pajamas47K/yr
- moana toddler outfit19K/yr
- moana birthday outfit23K/yr
- moana clothes25K/yr
- moana nightgown21K/yr
- moana outfit toddler9K/yr
- moana clothes for girls14K/yr
- moana pjs12K/yr
- moana birthday dress6K/yr
- moana outfit 2t9K/yr
Top moana 2 dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T
Disney$17.134.9★79 rev
Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T
Disney$28.364.8★424 rev
Disney Girls Princess Fantasy Gown Nightgown Moana Ocean Princess 3 3T
Disney$20.894.8★21,893 rev
Disney Girls 4-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids FLORAL MOANA 6
Disney$17.644.6★2,579 rev
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 3T
Disney$16.534.9★79 rev
Newest
by launch date
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T
Disney$27.1929 rev
Disney girls Nightgown Soft & Cute Pajamas for Kids PRINCESS PARTY 4T
Disney$14.318,990 rev
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T
Disney$26.9429 rev
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T
Disney$17.1379 rev
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 3T
Disney$16.5379 rev
Trending
90-day click momentum
Disney Princess Moana T-shirt Skirt Set 2 Pcs Outfit Toddler Girls Summer Short Sleeves Dress Sets Graphic Soft Cool Little Kid Clothes Birthday Party Decoration Orange 3-4T
Disney$21.094.6★
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T
Disney$27.194.6★
Disney Princess Moana Girls Skirt Set 2 Pieces Outfit Sleeveless Tennis Dress Sets Top & Skort Built in Shorts Toddler Summer Spaghetti Strap Camisole Clothes Athletic Birthday Gift Orange 4-5T
PATPAT$23.454.6★
Disney Girls Fantasy Gown Nightgown MOANA DREAMER 3T
Disney$26.944.6★
Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 6
Disney$17.814.9★
What reviews say buyers love and hate about moana 2 dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Good quality”
“Adorable, soft & cozy”
“They are comfortable”
“Perfect gift”
“hasn't fallen apart in the wash”
“Good price”
“Durable”
“the material comfortable”
“lightweight enough for Florida summer”
What buyers complain about
“tight”
“difficult to get into and out”
“Pills after a few washes”
“It is a bit tight around the waist”
“Meh for a pajamas it should be more comfortable”
“Ruffles on puffed sleeves leaves brush burn rash”
“sleeves are long”
“Poor quality control, wrong item”
“My only complaint is the is no tag or print inside so it is hard for her to figure out the front and back”
Top return reasons
Common moana 2 dress questions
- Is moana 2 dress profitable to sell on Amazon United States?
- The niche generates $36K/yr across 109 tracked products. 9 of 40 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the moana 2 dress niche?
- 7 brands and 21 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in moana 2 dress?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Pilling/Linting. The return rate is 2.5%.
- When does demand for moana 2 dress peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the moana 2 dress niche?
- Listings span $8.48–$31.73; the average listing price is $19.86 (sweet spot $15–$100). The average incumbent carries 2,320 reviews — the moat a new listing must climb.