Mk Watches for Women

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

0.5%

Market size, estimated

$1.1Ma year

Peak month

December2.7× the quietest month

Top search term

coach watches for women492K searches a year

Listings sell for $154.16 on average, from $23.88 to $398.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $154.16 that is $0 to $15K a year per listing.

Average price

$154.16above the $15 to $100 sweet spot

Price range

$23.88–$398.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$15K

Returns

6.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #825 within Watches. It carries 1,936 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#825in Watches

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,936per listing

Listings tracked

155

28 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

13Amazon's first-year sales bar

Average brand age

46 months