Mjolnir Necklace
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.78avg listing price — sweet spot $15–$100
Price range
Great$8.05–$64.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,113.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 149K searches
Is mjolnir necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mjolnir necklace is a $45K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
mjolnir necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $64K–$77K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #6,432
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 6.0%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
11%
- OIDEA33%
- GuoShuang23%
- BAVIPOWER20%
- LANGHONG6%
- Eusense4%
- Baldur Jewelry3%
- Open — no brand owns it (6 brands, 11%)
mjolnir necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.7×
Top mjolnir necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mjolnir necklace49K/yr
- thors hammer necklace for men15K/yr
- thors hammer necklace39K/yr
- thor hammer necklace18K/yr
- mjolnir pendant11K/yr
- thors hammer pendant10K/yr
- mjolnir necklace for men7K/yr
Top mjolnir necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain
OIDEA$26.034.6★297 rev
BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING
BAVIPOWER$30.034.6★566 rev
GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain
GuoShuang$27.644.6★1,294 rev
BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
BAVIPOWER$32.904.5★449 rev
LANGHONG Thor Hammer Necklace Viking Necklace For Men Norse Mythology Amulet Jewelry (Antique Bronze)
LANGHONG$8.054.6★1,216 rev
Newest
by launch date
Viking Necklace Set for Men 3-Piece Norse Jewelry Thors Hammer Mjolnir Viking Axe & Spearhead Pendants with Chains Vintage Viking Gift Pouch Included
GuoShuang$10.1171 rev
OIDEA Viking Thors Hammer Necklace for Men: Vintage Viking Helm of Awe Mjolnir Pendant with Wolf Head Byzantine Chain Amulet Jewelry Gift for Men Women 24in Chain Silvergold
OIDEA$28.0493 rev
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
OIDEA$27.98297 rev
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.19297 rev
LOBON Viking Thor Hammer Necklace Nordic Vegvisir Valknut Symbol Pendant Stainless Steel Norwegian Amulet Jewelry Gift for Men Women
LOBON$16.21104 rev
Trending
90-day click momentumOIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
OIDEA$27.984.6★
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
OIDEA$28.194.6★
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silver 22 inch Chain
OIDEA$25.644.6★
BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
BAVIPOWER$32.904.5★
GuoShuang Wolf Head with Thor Mjolnir Pendant Necklace Stainless Steel - King Chain (20 INCH)
GuoShuang$24.334.7★
What reviews say buyers love and hate about mjolnir necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Not heavy at all and fit perfect”
“It's decently weighted”
“has a solid feel”
“Cool designs too”
“The detail on the chain is beautiful too”
“Comfortable”
“nicer than i was expecting”
“Gift”
“Affordable prices great style”
What buyers complain about
“Looked a little different in the picture”
“Cheap”
“Broke already”
“Chains Are Not Very Durable”
“the pendants were bigger”
“The metal is a little stinky”
“Cheap”
“Cheap material, won't buy”
“which is really upsetting as I'm allergic”
“Shipped qui k. Heavier than expected”
Top return reasons
Common mjolnir necklace questions
- Is mjolnir necklace profitable to sell on Amazon United States?
- The niche generates $45K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the mjolnir necklace niche?
- 12 brands and 13 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mjolnir necklace?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Durability. The return rate is 1.7%.
- When does demand for mjolnir necklace peak?
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mjolnir necklace niche?
- Listings span $8.05–$64.52; the average listing price is $25.78 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.