Mjolnir Necklace
FailShoppers spend an estimated $45K a year here, so Mjolnir Necklace is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $45K/yr149K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 13 sellers
Flapen Score
Mjolnir Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mjolnir Necklace is stronger. Inside it, weaker.
Market
The Mjolnir Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Mjolnir Necklace 149K times last year and spent an estimated $45K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $45Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- mjolnir necklace49K searches a year
02 · Price
A sale here is worth $25.78.
Listings sell for $25.78 on average, from $8.05 to $64.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.78 that is $0 to $3K a year per listing.
- Average price
- $25.78inside the $15 to $100 sweet spot
- Price range
- $8.05–$64.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #6,432 within Jewelry. It carries 1,114 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #6,432in Jewelry
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,114per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Mjolnir Necklace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silverblack 22 inch Chain
- Price
- $26.03
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 4y ago

BAVIPOWER Mjolnir the Thors Hammer Pendant With Wolf Heads Braided Leather Necklace Stainless Steel Authentic Norse Scandinavian Viking Jewelry BONUS ADJUSTABLE RUNE RING
- Price
- $30.03
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 7y ago

GuoShuang Men Wolf head norse viking amulet thor hammer pendant necklace -stainless steel king chain
- Price
- $27.64
- Rating
- 4.6/5
- Reviews
- 1,294
- Age
- 6y ago

BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
- Price
- $32.90
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 7y ago

LANGHONG Thor Hammer Necklace Viking Necklace For Men Norse Mythology Amulet Jewelry (Antique Bronze)
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 1,216
- Age
- 7y ago
Trending
estimated 90-day click momentum
OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
- Price
- $27.98
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
- Price
- $28.19
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

OIDEA Viking Mjolnir Necklace for Men with Wolf Head King Chain Stainless Steel Viking Amulet Thors Hammer Necklace Pendant Norse Pagan Jewelry Silver 22 inch Chain
- Price
- $25.64
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 4y ago

BAVIPOWER Viking Thors Hammer Mjolnir Fenrir Wolf Head Axe Pendant Talisman Amulet Powerful Protection Stainless Steel Necklace For Men Women
- Price
- $32.90
- Rating
- 4.5/5
- Reviews
- 449
- Age
- 7y ago

GuoShuang Wolf Head with Thor Mjolnir Pendant Necklace Stainless Steel - King Chain (20 INCH)
- Price
- $24.33
- Rating
- 4.7/5
- Reviews
- 5,444
- Age
- 7y ago
Newest
by launch date
Viking Necklace Set for Men 3-Piece Norse Jewelry Thors Hammer Mjolnir Viking Axe & Spearhead Pendants with Chains Vintage Viking Gift Pouch Included
- Price
- $10.11
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 10mo ago

OIDEA Viking Thors Hammer Necklace for Men: Vintage Viking Helm of Awe Mjolnir Pendant with Wolf Head Byzantine Chain Amulet Jewelry Gift for Men Women 24in Chain Silvergold
- Price
- $28.04
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 1y ago

OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silvergold 28
- Price
- $27.98
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

OIDEA Viking Mjolnir Necklace for Men: Punk Stainless Steel Thors Hammer Necklace Amulet Pendant Heavy Duty Wolf Head Byzantine Chain Norse Pagan Jewelry Gifts Silverblack 28
- Price
- $28.19
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 2y ago

LOBON Viking Thor Hammer Necklace Nordic Vegvisir Valknut Symbol Pendant Stainless Steel Norwegian Amulet Jewelry Gift for Men Women
- Price
- $16.21
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
13
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
11%
- OIDEA33%
- GuoShuang23%
- BAVIPOWER20%
- LANGHONG6%
- Eusense4%
- Baldur Jewelry3%
- Open — no brand owns it (6 brands, 11%)
Demand
Mjolnir Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Mjolnir Necklace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mjolnir necklace49K/yr
- thors hammer necklace for men15K/yr
- thors hammer necklace39K/yr
- thor hammer necklace18K/yr
- mjolnir pendant11K/yr
- thors hammer pendant10K/yr
- mjolnir necklace for men7K/yr
Reviews and returns
What reviews say buyers love and hate about Mjolnir Necklace
We read the reviews and the return reasons for every product selling here.
“Looked a little different in the picture”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mjolnir Necklace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









