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Mjolnir Necklace

Fail

Shoppers spend an estimated $45K a year here, so Mjolnir Necklace is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$45K/yr149K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
61%top-5 click share · 12 brands · 13 sellers

Flapen Score

Mjolnir Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mjolnir Necklace is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mjolnir Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Mjolnir Necklace 149K times last year and spent an estimated $45K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
1.2%
Market size, estimated
$45Ka year
Peak month
December1.7× the quietest month
Top search term
mjolnir necklace49K searches a year

02 · Price

A sale here is worth $25.78.

Listings sell for $25.78 on average, from $8.05 to $64.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.78 that is $0 to $3K a year per listing.

Average price
$25.78inside the $15 to $100 sweet spot
Price range
$8.05–$64.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #6,432 within Jewelry. It carries 1,114 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#6,432in Jewelry
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,114per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mjolnir Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

11%

  • Brand 133%
  • Brand 223%
  • Brand 320%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Mjolnir Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KBlack Friday '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Mjolnir Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mjolnir necklace49K/yr
  • thors hammer necklace for men15K/yr
  • thors hammer necklace39K/yr
  • thor hammer necklace18K/yr
  • mjolnir pendant11K/yr
  • thors hammer pendant10K/yr
  • mjolnir necklace for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Mjolnir Necklace

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Advertised Vs Actual Product”
1.7%of orders come back
“Looked a little different in the picture”
A buyer, on “Advertised Vs Actual Product”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mjolnir Necklace questions

Answered from the same tracked data.