Mizzen and Main

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-33.5%

Conversion, latest week

0.3%

Market size, estimated

$7Ka year

Peak month

December2.1× the quietest month

Top search term

mizzen and main24K searches a year

Listings sell for $61.03 on average, from $15.48 to $132.26. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $61.03 that is $0 to $6K a year per listing.

Average price

$61.03inside the $15 to $100 sweet spot

Price range

$15.48–$132.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

0–100

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

12.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #1,714 within Button-Down Shirts. It carries 1,486 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

87%

Out of stock, average day

28.9%

Average rank

#1,714in Button-Down Shirts

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,486per listing

Listings tracked

30

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months