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Mixed Metal Necklace

Fail

Buyers convert on only 1.3% of searches, so Mixed Metal Necklace is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$108K/yr422K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
59%top-5 click share · 18 brands · 21 sellers

Flapen Score

Mixed Metal Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mixed Metal Necklace is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Metal Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Mixed Metal Necklace 422K times last year and spent an estimated $108K. The top 5 brands take 63% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 422K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
422K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
1.3%
Market size, estimated
$108Ka year
Peak month
January1.6× the quietest month
Top search term
mixed metal necklace110K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $6.49 to $113.57. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.

Average price
$19.53inside the $15 to $100 sweet spot
Price range
$6.49–$113.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #746 within Chains. It carries 3,326 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#746in Chains
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,326per listing
Listings tracked
21

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mixed Metal Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

21

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

32%

  • Brand 130%
  • Brand 212%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Mixed Metal Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mixed Metal Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixed metal necklace110K/yr
  • two tone necklace51K/yr
  • silver and gold necklace57K/yr
  • gold and silver necklace59K/yr
  • two tone necklace for women40K/yr
  • gold and silver necklace for women19K/yr
  • mixed metal necklace stack10K/yr
  • silver and gold necklace for women13K/yr
  • 2 tone necklace for women9K/yr
  • silver gold necklace8K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Metal Necklace

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
3.1%of orders come back
“Didnt last”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mixed Metal Necklace questions

Answered from the same tracked data.