Mittens

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -90.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $596K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-90.3%

Conversion, latest week

2.3%

Market size, estimated

$596Ka year

Peak month

December38.3× the quietest month

Top search term

mittens517K searches a year

Listings sell for $13.14 on average, from $4.68 to $31.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $13.14 that is $7K to $10K a year per listing.

Average price

$13.14under the $15 to $100 sweet spot

Price range

$4.68–$31.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

4.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #130 within Gloves & Mittens. It carries 2,485 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#130in Gloves & Mittens

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,485per listing

Listings tracked

52

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months