Miraculous Medal
Worth a lookShows a sweet-spot price point ($56.05 avg), but soft demand (-7.4% this quarter) keeps it on the watch list.
Avg price
Great$56.05avg listing price — sweet spot $15–$100
Review moat
Great437.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$496K$496K/yr · 489K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$5.96–$356.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Is miraculous medal profitable on Amazon?
According to Flapen's Amazon United States niche tracking, miraculous medal is a $496K/yr Amazon United States market (489K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
miraculous medal market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $561K–$701K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #13,986
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 69%
- Out of stock
- 1.6%
- Avg brand age
- 46 months
- Avg seller age
- 181 days
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
26
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
46%
Top 20: 82%
Open market
34%
- RP23%
- Rnivida22%
- CROSS + CROWN6%
- HanlinCC5%
- I G J5%
- RS4%
miraculous medal demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Top miraculous medal search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- miraculous medal187K/yr
- miraculous medal necklace for women68K/yr
- miraculous medal necklace51K/yr
- catholic medals22K/yr
- medalla de la virgen milagrosa27K/yr
- religious medals11K/yr
- medalla milagrosa14K/yr
- sterling silver miraculous medal11K/yr
- gold miraculous medal11K/yr
- medalla milagrosa catolica14K/yr
Top miraculous medal products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rnivida Gold Plated Sterling Silver Crucifix Cross and Miraculous Medal Pendant Necklace for Women (Gold 18 inches)
Rnivida$51.584.6★164 rev
RP 14K Yellow Gold Miraculous Medal Necklace Pendant for Women & Men Authentic & Pure 14K Stunning Miraculous Medal Virgin Mary Pendant Only with Premium Jewelry Box (Extra Small)
RP$214.614.3★80 rev
RP 14K Yellow Gold Miraculous Medal Necklace for Women & Men Authentic & Pure Gold Pendant with 18 14K Chain Necklace with Premium Jewelry Box Stunning Miraculous Medal Virgin Mary Pendant Necklace Subtle Size for Layering (15mm)
RP$356.494.1★16 rev
HanlinCC Catholic Miraculous Medal Rosary Glass Pearl Beads with Gift Box
HanlinCC$15.934.8★2,190 rev
RS Miraculous Medal Virgin Mary Necklace for Men Stainless Steel Religious Christian Baptism Catholic Pendant Chain Teenage First Communion Confirmation Jewelry Gifts Silver
RS$12.484.6★945 rev
Newest
by launch date
Rnivida Crucifix Cross and Miraculous Medal Pendant Necklace for Men (St. benedict cross 20)
Rnivida$14.2338 rev
Cross+Crown Premium 14K Yellow Gold Virgin Mary Medal for Women & Men Durable Double-Bonded 14K Yellow Gold Virgin Mary Pendant for Necklace Women & Mens Gold Virgin Mary Medal with Premium Jewelry Box Handcrafted Religious Jewelry in the USA (Small)
CROSS + CROWN$112.3636 rev
Cross+Crown Premium 14K Yellow Gold Virgin Mary Miraculous Medal for Women & Men Durable Double-Bonded 14K Yellow Gold Virgin Mary Pendant for Necklace Women & Mens Gold Virgin Mary Medal Handcrafted Religious Jewelry in the USA
CROSS + CROWN$137.5731 rev
Cross+Crown Premium 14K Yellow Gold Virgin Mary Medal for Women & Men Durable Double-Bonded 14K Yellow Gold Virgin Mary Pendant for Necklace Women & Mens Gold Virgin Mary Medal with Premium Jewelry Box Handcrafted Religious Jewelry in the USA (XL)
CROSS + CROWN$187.2336 rev
SAELACY Virgin Mary Necklace 14K Gold Plated Miraculous Medal Necklace Pendant Figaro Chain Necklaces Catholic Jewelry
SAELACY$5.9626 rev
Trending
90-day click momentumRnivida Crucifix Cross and Miraculous Medal Pendant Necklace for Men (St. benedict cross 20)
Rnivida$14.234.6★
Cross+Crown Premium 14K Yellow Gold Virgin Mary Medal for Women & Men Durable Double-Bonded 14K Yellow Gold Virgin Mary Pendant for Necklace Women & Mens Gold Virgin Mary Medal with Premium Jewelry Box Handcrafted Religious Jewelry in the USA (XL)
CROSS + CROWN$187.234.0★
RP Real 14K Yellow Gold Virgin Mary Pendant for Men or Women Authentic Heirloom Quality Pendant for Necklace with Premium Jewelry Box 14K Yellow Gold Virgin Mary Medal Handcrafted in the USA Durable Anti-Tarnish Quality for Everyday Wear 0.75 inches
RP$308.224.3★
Rnivida 925 Sterling Silver Catholic Crucifix Cross and Miraculous Medal Pendant Necklace for Women (18 inches Silver)
Rnivida$48.264.6★
HanlinCC Catholic Miraculous Medal Rosary Glass Pearl Beads with Gift Box
HanlinCC$15.934.8★
What reviews say buyers love and hate about miraculous medal
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Pretty colors and a nice shine”
“Just what I was looking for”
“Good fit”
“worth every cent”
“It was a gift”
“The chain is very delicate”
“its durable”
“One of my favorite features is the detailed design”
“local USA craftsmanship that looks great when worn”
What buyers complain about
“medal a bit small”
“Horrible quality”
“Wish it were gold instead of gold plated”
“My only complaint is that it does not include a chain”
“Made out of plastic”
“are now copper colored”
“Too expensive for what you get”
“Falsely advertising merchandise is deceptive”
“It did break off over time”
“Poor clasp”
Top return reasons
Common miraculous medal questions
- Is miraculous medal profitable to sell on Amazon United States?
- The niche generates $496K/yr across 36 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the miraculous medal niche?
- 26 brands and 26 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in miraculous medal?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Metal Authenticity. The return rate is 2.2%.
- When does demand for miraculous medal peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the miraculous medal niche?
- Listings span $5.96–$356.49; the average listing price is $56.05 (sweet spot $15–$100). The average incumbent carries 438 reviews — the moat a new listing must climb.