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Mira Costume Kids

Fail

Buyers convert on only 0.7% of searches, so Mira Costume Kids is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$484K/yr1.9M searches / yr
90-day growth
-21.1%search demand this quarter
Competition
46%top-5 click share · 18 brands · 25 sellers

Flapen Score

Mira Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mira Costume Kids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mira Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Mira Costume Kids 1.9M times last year and spent an estimated $484K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $484K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-21.1%
Conversion, latest week
0.7%
Market size, estimated
$484Ka year
Top search term
mira costume kids578K searches a year

02 · Price

A sale here is worth $38.93.

Listings sell for $38.93 on average, from $13.61 to $94.15. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $38.93 that is $4K to $10K a year per listing.

Average price
$38.93inside the $15 to $100 sweet spot
Price range
$13.61–$94.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #2,716 within Girls. It carries 125 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
76%
Out of stock, average day
33.0%
Average rank
#2,716in Girls
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
125per listing
Listings tracked
34

04 · Newcomers

13 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
13Amazon's first-year sales bar
Average brand age
20 months

Products

Top Mira Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

18%

  • Brand 130%
  • Brand 224%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Mira Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.5× · 10 of 12 months tracked

Search terms

Top Mira Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mira costume kids578K/yr
  • mira costume314K/yr
  • kpop demon hunters costume mira362K/yr
  • mira kpop demon hunter costume141K/yr
  • mira costume kids kpop demon28K/yr
  • mira kpop demon hunter costume kids61K/yr
  • disfraz de mira k pop para nia23K/yr
  • kpop demon hunters mira costume52K/yr
  • kpop mira costume kids35K/yr
  • mira k pop demon hunters costume kids15K/yr

Reviews and returns

What reviews say buyers love and hate about Mira Costume Kids

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Runs Small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mira Costume Kids questions

Answered from the same tracked data.