Is mint and lily profitable to sell on Amazon United States?

The niche generates $241K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the mint and lily niche?

14 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in mint and lily?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.

When does demand for mint and lily peak?

Demand peaks in Jul–Aug–Oct; the busiest month runs 4.0× the quietest.

What does it cost to enter the mint and lily niche?

Listings span $9.98–$84.14; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.

Mint and Lily

Worth a look

Shows a sweet-spot price point ($35.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$35.05

avg listing price — sweet spot $15–$100

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great$9.98–$84.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good508.66

avg incumbent reviews — the moat a new listing must climb

Growth

Good+31.3%

90-day search growth — must beat 0% to launch

Market size

Okay$241K

$241K/yr · 588K searches

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Is mint and lily profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mint and lily is a $241K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

mint and lily market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $140K–$175K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,402
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 10.5%
Avg brand age: 32 months
Avg seller age: 160 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

35%

Top 20: 70%

Open market

Mint & Lily68%
Gokeey10%
Mkrx39%
adoyi4%
kate spade new york2%
Hidepoo2%
Open — no brand owns it (8 brands, 6%)

mint and lily demand & seasonality

Weekly Amazon search volume, last 76 weeks — +31.3% search growth over the last 90 days.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 4.0×

Open Trend

Top mint and lily search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mint and lily jewelry204K/yr -0.7%0.1% conv.
mint and lily105K/yr +59.0%0.2% conv.
mint and lily bracelets67K/yr +72.4%0.4% conv.
mint & lily jewelry18K/yr +125.1%0.2% conv.
mint & lily27K/yr +18.1%0.2% conv.
mint & lily jewelry bracelets22K/yr +26.9%0.2% conv.
chunky chain bracelets for women9K/yr -5.8%0.5% conv.
mint and lilly bracelets12K/yr +33.5%0.3% conv.
pavoi bangles7K/yr +84.0%0.0% conv.
mint lily jewelry13K/yr +89.4%0.3% conv.

All search terms

Top mint and lily products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry

Gokeey$13.234.5★1,712 rev

Mint & Lily Everyday Pearl Bracelet Stacking Set for Women 18K Gold Plated w/Freshwater Pearls | 2-Piece Stretch Bracelet Set Tarnish-Resistant Waterproof | Gift for Her | Gold 6.5

Mint & Lily$55.864.5★27 rev

Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women 18K Gold Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift

Mkrx3$12.144.2★72 rev

Mint & Lily Crystal Spinning Fidget Ring for Women | Anxiety Spinner Jewelry 18K Gold Plated Stainless Steel Waterproof Tarnish Resistant Statement Ring | Gold Size 7

Mint & Lily$34.273.7★31 rev

Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | September Sapphire 7.5

Mint & Lily$37.843.7★32 rev

Newest

by launch date

Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | March Aquamarine 7

Mint & Lily$36.7332 rev

6mo ago

Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women 18K Gold Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift

Mkrx3$12.1472 rev

8mo ago

Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women Silver Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift

Mkrx3$12.6972 rev

8mo ago

Mint & Lily Everyday Pearl Bracelet Stacking Set for Women 18K Gold Plated w/Freshwater Pearls | 2-Piece Stretch Bracelet Set Tarnish-Resistant Waterproof | Gift for Her | Gold 6.5

Mint & Lily$55.8627 rev

1y ago

Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | September Sapphire 7.5

Mint & Lily$37.8432 rev

1y ago

What reviews say buyers love and hate about mint and lily

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good quality jewelry”

Value For Money11%

“Great purchase for the money”

Size-Overall9%

“It fits snug”

Color7%

“color is pretty”

Shape/Style5%

“Great style”

Durability5%

“hasnt had any issues”

Gifting Purpose4%

“Great gift”

Advertised Vs Actual Product4%

“As advertised”

Comfort-Overall4%

“So comfortable”

Weight Light3%

“Cute and lightweight”

What buyers complain about

Quality-Overall10%

“Cheap quality”

Color9%

“Strange color”

Size-Overall9%

“Its so short”

Durability7%

“Broken”

Metal Authenticity5%

“Gold was too gold”

Value For Money4%

“more expensive than they are”

Advertised Vs Actual Product4%

“It looked nothing like photo”

Fastener Quality3%

“the clasp would not close”

Allergies2%

“irritate my ears after awhile :”

Ease Of Use2%

“Hard to use”

Top return reasons

Size-Overall35%

Wrist Fit9%

Color9%

Quality-Overall7%

Metal Authenticity6%

Advertised Vs Actual Product5%

Material Quality3%

Length3%

Chest Fit2%

Transparency2%

Common mint and lily questions

Is mint and lily profitable to sell on Amazon United States?: The niche generates $241K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the mint and lily niche?: 14 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in mint and lily?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.
When does demand for mint and lily peak?: Demand peaks in Jul–Aug–Oct; the busiest month runs 4.0× the quietest.
What does it cost to enter the mint and lily niche?: Listings span $9.98–$84.14; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.