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Minnie Mouse Birthday Outfit

Fail

Demand is soft, at -29.1% this quarter, so Minnie Mouse Birthday Outfit is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$133K/yr728K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
9%top-5 click share · 21 brands · 42 sellers

Flapen Score

Minnie Mouse Birthday Outfit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minnie Mouse Birthday Outfit is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minnie Mouse Birthday Outfit market on Amazon at a glance

Shoppers on Amazon United States searched for Minnie Mouse Birthday Outfit 728K times last year and spent an estimated $133K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 728K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
728K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
0.9%
Market size, estimated
$133Ka year
Peak month
November2.2× the quietest month
Top search term
minnie mouse birthday outfit126K searches a year

02 · Price

A sale here is worth $19.88.

Listings sell for $19.88 on average, from $6.92 to $44.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.88 that is $0 to $2K a year per listing.

Average price
$19.88inside the $15 to $100 sweet spot
Price range
$6.92–$44.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #494 within Clothing Sets. It carries 1,829 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
6.0%
Average rank
#494in Clothing Sets
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,829per listing
Listings tracked
223

04 · Newcomers

15 of last year's 80 launches cleared the first-year sales bar.

80 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
80
Successful launches
15Amazon's first-year sales bar
Average brand age
35 months

Products

Top Minnie Mouse Birthday Outfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

9%

Top 20: 28%

Open market

10%

  • Brand 177%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (15 brands, 10%)

Demand

Minnie Mouse Birthday Outfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Minnie Mouse Birthday Outfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minnie mouse birthday outfit126K/yr
  • minnie mouse outfit93K/yr
  • minnie mouse outfits for girls51K/yr
  • minnie mouse pajamas67K/yr
  • minnie mouse clothes55K/yr
  • minnie mouse toddler outfit29K/yr
  • toddler minnie mouse outfit32K/yr
  • minnie mouse dress up41K/yr
  • minnie mouse outfit 2t29K/yr
  • minnie mouse toddler clothes32K/yr

Reviews and returns

What reviews say buyers love and hate about Minnie Mouse Birthday Outfit

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Runs super small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Minnie Mouse Birthday Outfit questions

Answered from the same tracked data.