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Minion Hat

Maybe

The top 5 brands take only 48% of clicks. But returns run at 7.6% of orders, so Minion Hat is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$128K/yr343K searches / yr
90-day growth
+80.9%search demand this quarter
Competition
37%top-5 click share · 32 brands · 47 sellers

Flapen Score

Minion Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minion Hat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Hat market on Amazon at a glance

Minion Hat is a $128K a year market on Amazon United States, with 343K searches a year. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 343K times a year and 2.8% buy. Search demand moved +80.9% in 90 days, so the market is growing into its $128K a year.

Search volume
343K
Search growth, 90 days
+80.9%
Conversion
2.8%
Market size
$128K

02 · Money

The money is there.

Shoppers bought 15K to 20K units at $13.36 on average, 500 to 750 per product. Units times price is $200K to $267K a year.

Units sold
15K–20K
Units per product
500–750
Average price
$13.36
Units × price
$200K–$267K

03 · Shelf

Brands here are settling in.

The average listing ranks #8,986. 98% of listings ship Prime. 76% of the shelf is sponsored, so budget for ads. The average listing is out of stock 8.7% of the time. The average brand has sold here for 38 months.

Average BSR
#8,986
Prime
98%
Sponsored
76%
Out of stock
8.7%
Average brand age
38 months

Products

Top Minion Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

32 falling

Sellers

47

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

37%

Top 20: 82%

Open market

45%

  • Get Trend17%
  • Bioworld9%
  • HEYFIZZ8%
  • Century Star7%
  • Zando7%
  • American Trends6%

Demand

Minion Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.7×

Search terms

Top Minion Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minion hat74K/yr
  • minion accessories70K/yr
  • minions hat13K/yr
  • minion beanie42K/yr
  • minions accessories23K/yr
  • minion hats5K/yr
  • minion hat adult6K/yr
  • minion hat and goggles16K/yr
  • minion accessories for kids10K/yr
  • minions beanie6K/yr

Reviews and returns

What reviews say buyers love and hate about Minion Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%+0.59

Beanie seems to be a little smaller

the hat was a little big

Run small

Strap/String Quality13%−0.10

Strap kept breaking

Strap breaks easily

Strap kept coming off hard to get to stay on

Thickness6%−0.04

Super super thin

It was much thinner than I thought it would be

The necklace is a bit thin

Quality-Overall5%−0.06

Poor quality

Poor quality specially the tutu

Smell3%−0.03

they did the job they kind of smell like chemicals

Love

Quality-Overall19%−0.06

They were great quality and came quickly

Decent quality

The goggles are a great quality

Size-Overall16%+0.59

The beanie fits comfortably

Fits just right

not too tight

Value For Money11%+0.27

The value for money is good

Worth the price

Good for the price

Gifting Purpose6%+0.65

Great gift

Great gift idea

Great for gifts

Comfort-Overall5%+0.33

it was comfortable

They were comfortable for my kids

comfortable to wear

Return

7.6% Return rate 73% Fixable by listing

Size-Overall55%█▇▇▇▇█

Beanie seems to be a little smaller

the hat was a little big

Run small

Color6%█▂▆█▆▆
Quality-Overall6%▆▆█▅█▅

Poor quality

Poor quality specially the tutu

Value For Money5%▇▆▆▃█▇
Strap/String Quality4%▇▅▆▄█▄

Strap kept breaking

Strap breaks easily

Strap kept coming off hard to get to stay on

FAQ

Common Minion Hat questions

Answered from the same tracked data.