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Minion Hat

Maybe

The top 5 brands take only 48% of clicks. But an estimated 7.6% of orders come back, so Minion Hat is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$128K/yr343K searches / yr
90-day growth
+80.9%search demand this quarter
Competition
37%top-5 click share · 32 brands · 47 sellers

Flapen Score

Minion Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minion Hat is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Minion Hat 343K times last year and spent an estimated $128K. The top 5 brands take 48% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +80.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months
343K
Growth, 90 days vs prior 90
+80.9%
Conversion, latest week
2.8%
Market size, estimated
$128Ka year
Peak month
October31.7× the quietest month
Top search term
minion hat74K searches a year

02 · Price

A sale here is worth $13.36.

Listings sell for $13.36 on average, from $4.84 to $25.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $13.36 that is $7K to $10K a year per listing.

Average price
$13.36under the $15 to $100 sweet spot
Price range
$4.84–$25.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #8,986 within Accessories. It carries 511 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
8.7%
Average rank
#8,986in Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
511per listing
Listings tracked
42

04 · Newcomers

3 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Minion Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

47

Top-5 brand share

48%

Top 20: 91%

Top-5 click share

37%

Top 20: 82%

Open market

45%

  • Brand 117%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Minion Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 31.7×

Search terms

Top Minion Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minion hat74K/yr
  • minion accessories70K/yr
  • minions hat13K/yr
  • minion beanie42K/yr
  • minions accessories23K/yr
  • minion hats5K/yr
  • minion hat adult6K/yr
  • minion hat and goggles16K/yr
  • minion accessories for kids10K/yr
  • minions beanie6K/yr

Reviews and returns

What reviews say buyers love and hate about Minion Hat

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Beanie seems to be a little smaller”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Minion Hat questions

Answered from the same tracked data.