Is minion costume toddler profitable to sell on Amazon United States?

The niche generates $62K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).

How competitive is the minion costume toddler niche?

14 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in minion costume toddler?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 8.1% — above our launch gate.

When does demand for minion costume toddler peak?

Demand peaks in Sep–Oct; the busiest month runs 96.3× the quietest.

What does it cost to enter the minion costume toddler niche?

Listings span $8.17–$45.05; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.

Minion Costume Toddler

Skip it

High returns (8.1%) — this niche doesn't clear our bar today.

Avg price

Incredible$23.22

avg listing price — sweet spot $15–$100

Review moat

Great339

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.17–$45.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$62K

$62K/yr · 166K searches

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

Is minion costume toddler profitable on Amazon?

According to Flapen's Amazon United States niche tracking, minion costume toddler is a $62K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

minion costume toddler market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $46K–$58K; units × avg price
Conversion rate: 1.6%
Avg BSR: #3,619
Page quality: 0%
Prime: 88%
Sponsored: 88%
Out of stock: 30.1%
Avg brand age: 37 months
Avg seller age: 172 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

24%

Mavoka25%
INTIMO19%
Minions10%
Cevoerf10%
BUUFAN7%
Disguise5%

minion costume toddler demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 96.3×

Open Trend

Top minion costume toddler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

toddler minion costume44K/yr +15.7%0.7% conv.
minion costume toddler48K/yr +6.2%1.1% conv.
minion toddler costume14K/yr +1.2%0.6% conv.
minion overalls kids4K/yr +52.1%0.6% conv.
minion costume for toddler11K/yr -6.2%1.5% conv.
minions costume toddler8K/yr -18.4%0.8% conv.
minion costume 3t3K/yr +57.6%0.0% conv.
minion costume 2t4K/yr +43.1%0.6% conv.
minions toddler costume4K/yr +75.5%0.6% conv.
2t minion costume4K/yr +54.7%2.0% conv.

All search terms

Top minion costume toddler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mavoka Kids Costume for Boys Shirt Overalls Glove Halloween Party Cosplay 3-4T Yellow

Mavoka$25.144.2★150 rev

Cevoerf Animal Costume for Toddler Baby Boy Girl Halloween Costume Fuzzy Warm Zipper Jumpsuit Animals Fall Winter Clothes (Blue Yellow MINI 6-12 Months)

Cevoerf$26.224.5★63 rev

Despicable Me Minions Union Suit Kids Bob Hooded Pajama Boys Girls (6/7)

INTIMO$38.014.6★64 rev

Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids

Minions$25.644.2★18 rev

BUUFAN 4Pcs Halloween Costume Accessories Kids Steampunk Goggles Glasses Blue Y-Back Suspenders Yellow Beanie Hats Black Gloves Perfect for Birthday Party and Halloween Cosplay Party

BUUFAN$14.854.6★132 rev

Newest

by launch date

4PCS Halloween Costume Accessories Set for Adults Women Men Yellow Beanie Hat Goggles Glasses Blue Suspenders Black Gloves Kids Toddler Boys Girls Cosplay Costume Set for Halloween Party Dress Up

BestNavidad$9.8112 rev

5mo ago

Minions Boys Zip Up Hoodie and Pants Set for Toddler and Big Kids

Minions$24.6014 rev

8mo ago

ZapLute 7Pcs Girls Yellow Costume Accessories Set Kids Halloween Cosplay Outfit with Beanie Goggles Gloves Suspenders Tutu Skirt Socks Crossbody Bag

ZapLute$15.57130 rev

10mo ago

Minions Bob Girls Cosplay Hooded Shirt with Tulle and Legging Pants Set for Toddler and Big Kids

Minions$25.6418 rev

10mo ago

INTIMO Minions Boys Stuart Kigurumi Union Suit Super Soft Fleece Minion Pajamas with Embroidered Details (6/7)

INTIMO$36.8311 rev

11mo ago

What reviews say buyers love and hate about minion costume toddler

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“The size was accurate”

Quality-Overall20%

“It's like real fuzzy pajama quality”

Advertised Vs Actual Product9%

“Good, was what we expected”

Value For Money9%

“Not too expensive”

Fun/Entertainment Experience6%

“Fun little costume”

Material Quality5%

“Product as described and good material”

Ease Of Use3%

“Works great for easy Halloween”

Strength2%

“overall really solid costume”

Durability2%

“Hasn't fallen apart”

Comfort-Overall2%

“They were comfortable for my kids”

What buyers complain about

Size-Overall15%

“the hat was a little big”

Strap/String Quality13%

“Glasses broke straps broke”

Durability10%

“glasses kept coming apart”

Value For Money10%

“Too expensive”

Quality-Overall10%

“very cheaply made”

Advertised Vs Actual Product8%

“Pretty disappointed that I trusted it would be as described”

Product Condition8%

“Unfortunately I received a used order”

Strength2%

“The clips on the suspenders are flimsy”

Machine Wash Suitability2%

“The buckles broke on the first wash”

Length2%

“missing back hem on the ridiculously long backstraps”

Top return reasons

Size-Overall58%

Defective Material/Parts6%

Length5%

Quality-Overall4%

Durability4%

Advertised Vs Actual Product4%

Product Condition4%

Strap/String Quality4%

Material Quality3%

Value For Money2%

Common minion costume toddler questions

Is minion costume toddler profitable to sell on Amazon United States?: The niche generates $62K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).
How competitive is the minion costume toddler niche?: 14 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in minion costume toddler?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 8.1% — above our launch gate.
When does demand for minion costume toddler peak?: Demand peaks in Sep–Oct; the busiest month runs 96.3× the quietest.
What does it cost to enter the minion costume toddler niche?: Listings span $8.17–$45.05; the average listing price is $23.22 (sweet spot $15–$100). The average incumbent carries 339 reviews — the moat a new listing must climb.