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Minion Costume Toddler

Fail

An estimated 8.1% of orders come back, so Minion Costume Toddler is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$62K/yr166K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
52%top-5 click share · 14 brands · 31 sellers

Flapen Score

Minion Costume Toddler against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minion Costume Toddler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Costume Toddler market on Amazon at a glance

Shoppers on Amazon United States searched for Minion Costume Toddler 166K times last year and spent an estimated $62K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.6%
Market size, estimated
$62Ka year
Peak month
October96.3× the quietest month
Top search term
toddler minion costume44K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $8.17 to $45.05. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.22 that is $0 to $2K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$8.17–$45.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #3,619 within Baby. It carries 339 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
30.1%
Average rank
#3,619in Baby
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
339per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Minion Costume Toddler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$19K$25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

24%

  • Mavoka25%
  • INTIMO19%
  • Minions10%
  • Cevoerf10%
  • BUUFAN7%
  • Disguise5%

Demand

Minion Costume Toddler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 96.3×

Search terms

Top Minion Costume Toddler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler minion costume44K/yr
  • minion costume toddler48K/yr
  • minion toddler costume14K/yr
  • minion overalls kids4K/yr
  • minion costume for toddler11K/yr
  • minions costume toddler8K/yr
  • minion costume 3t3K/yr
  • minion costume 2t4K/yr
  • minions toddler costume4K/yr
  • 2t minion costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Minion Costume Toddler

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
8.1%of orders come back
“the hat was a little big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Minion Costume Toddler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data