Skip to content

Minion Costume for Kids 10-12

Fail

Demand is soft, at -31.3% this quarter, so Minion Costume for Kids 10-12 is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$49K/yr39K searches / yr
90-day growth
-31.3%search demand this quarter
Competition
76%top-5 click share · 6 brands · 19 sellers

Flapen Score

Minion Costume for Kids 10-12 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minion Costume for Kids 10-12 is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minion Costume for Kids 10-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Minion Costume for Kids 10-12 39K times last year and spent an estimated $49K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-31.3%
Conversion, latest week
4.7%
Market size, estimated
$49Ka year
Peak month
October356.5× the quietest month
Top search term
girls minion costume27K searches a year

02 · Price

A sale here is worth $27.40.

Listings sell for $27.40 on average, from $15.57 to $44.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.40 that is $0 to $3K a year per listing.

Average price
$27.40inside the $15 to $100 sweet spot
Price range
$15.57–$44.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 25.9% of listings are out of stock. The average listing ranks #1,438 within Girls. It carries 96 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
25.9%
Average rank
#1,438in Girls
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
96per listing
Listings tracked
10

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Minion Costume for Kids 10-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 223%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Minion Costume for Kids 10-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26NovDecJanFebMarAprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 356.5×

Reviews and returns

What reviews say buyers love and hate about Minion Costume for Kids 10-12

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
8.1%of orders come back
“Runs small”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Minion Costume for Kids 10-12 questions

Answered from the same tracked data.