Is minion costume profitable to sell on Amazon United States?

The niche generates $3.6M/yr across 65 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (69/100).

How competitive is the minion costume niche?

32 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in minion costume?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 7.5% — above our launch gate.

When does demand for minion costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 118.3× the quietest.

What does it cost to enter the minion costume niche?

Listings span $7.26–$74.00; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.

minion costume

Worth a look

Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.6M

$3.6M/yr · 3.9M searches

Avg price

Incredible$24.87

avg listing price — sweet spot $15–$100

Review moat

Great195.66

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.26–$74.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+49.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.5%

return rate — above 5% kills the launch gate

Signals High Returns Out of Stock

According to Flapen's Amazon United States niche tracking, minion costume is a $3.6M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 69/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

minion costume market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 3.8%
Avg BSR: #9,921
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 7.2%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

28%

Top 20: 64%

Open market

35%

INTIMO22%
HEYFIZZ19%
Disguise7%
Hizhogqul6%
CONGRU6%
DSKOBT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 118.3×

Open Trend

Top minion costume search terms

minion costume1.3M/yr +48.9%3.0% conv.
minion goggles483K/yr +90.8%7.4% conv.
minions costume215K/yr +60.8%2.5% conv.
minion costume adult574K/yr -14.1%3.3% conv.
minion glasses76K/yr +106.6%4.1% conv.
minion costume for kids342K/yr -25.8%2.5% conv.
minion outfit24K/yr +108.6%2.3% conv.
minon costume57K/yr +105.7%2.2% conv.
despicable me costume106K/yr +6.2%0.6% conv.
adult minion costume78K/yr +72.4%2.6% conv.

All search terms

Top minion costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEYFIZZ 2 Pack Halloween Goggles for Adult Kids Goggles Glasses Costume Accessories for Men Women Cosplay Party Set Silver

HEYFIZZ$9.874.4★250 rev

INTIMO Despicable Me Mens Minions Kevin Costume Kigurumi Union Suit One Piece Pajama Outfit (XX-Small/X-Small) Multicolored

INTIMO$40.414.4★68 rev

Hizhogqul Halloween Adult Costume Accessories with Hat Goggles Gloves Funny Costume Cosplay (6PCS) Yellow

Hizhogqul$15.304.6★602 rev

CONGRU 4 Pcs Halloween Costume Accessories Adults-Yellow Beanie Hat/Goggles/Gloves/Suspenders for Halloween Dress Up

CONGRU$12.904.6★1,049 rev

HEYFIZZ 4 Pcs Adult Halloween Costume Accessories Yellow Beanie/Suspenders/Goggles glasses/Gloves Cosplay Party Set

HEYFIZZ$11.254.3★13 rev

Newest

by launch date

HEYFIZZ 4 Pcs Adult Halloween Costume Accessories Yellow Beanie/Suspenders/Goggles glasses/Gloves Cosplay Party Set

HEYFIZZ$11.2513 rev

6mo ago

Minions Despicable Me Baseball Cap & Kids Sunglasses Set for Boys UV400 Sun Protection Sun Glasses Gifts for Boys (Yellow Minions)

Get Trend$15.4796 rev

7mo ago

HEYFIZZ 6 Pcs Adult Halloween Costume Accessories Yellow Beanie/Tutu Skirt/Stockings/Suspenders/Goggles/Gloves Cosplay Set

HEYFIZZ$14.5521 rev

9mo ago

INTIMO Minions Union Suit Stuart Design Adult Kigurumi Costume Pajamas Loungewear (Stuart 2X-Large/3X-Large)

INTIMO$53.3843 rev

10mo ago

INTIMO Minions Union Suit Bob Design Adult Kigurumi Costume Pajamas Loungewear (Bob 2X-Large/3X-Large)

INTIMO$53.0643 rev

10mo ago

What buyers say about minion costume

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Medium quality”

Size-Overall16%

“The size was accurate”

Value For Money14%

“Not too expensive”

Comfort-Overall7%

“comfortable”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use4%

“Easy to use”

Fun/Entertainment Experience3%

“Hilarious and fun”

Design-Overall3%

“Design and Aesthetic”

Adjustability/Rotatability/Reclining3%

“The baseball cap is easily adjustable so it fits perfectly”

Color2%

“the bright color stands out nicely”

What buyers complain about

Size-Overall21%

“Runs way small”

Strap/String Quality10%

“Glasses broke straps broke”

Quality-Overall8%

“Cheap and poorly made”

Value For Money5%

“Very expensive for literally 20 mins of enjoyment”

Durability4%

“wont last long”

Material Quality3%

“Cheap material”

Adhesion/Stickiness3%

“The thing that adjusts the glasses broke so therefore I have to hot glue it before my sons birthday”

Advertised Vs Actual Product2%

“Pretty disappointed that I trusted it would be as described”

Smell2%

“they did the job they kind of smell like chemicals”

Product Condition2%

“Unfortunately I received a used order”

Top return reasons

Size-Overall57%

Quality-Overall5%

Strap/String Quality4%

Value For Money4%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Length3%

Material Quality2%

Durability2%

Functionality-Overall2%

Common questions

Is minion costume profitable to sell on Amazon United States?: The niche generates $3.6M/yr across 65 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (69/100).
How competitive is the minion costume niche?: 32 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in minion costume?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 7.5% — above our launch gate.
When does demand for minion costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 118.3× the quietest.
What does it cost to enter the minion costume niche?: Listings span $7.26–$74.00; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.