Is minion costume profitable to sell on Amazon United States?

The niche generates $3.6M/yr across 65 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (70/100).

How competitive is the minion costume niche?

32 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in minion costume?

Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 7.5% — above our launch gate.

When does demand for minion costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 118.3× the quietest.

What does it cost to enter the minion costume niche?

Listings span $7.26–$74.00; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.

minion costume

Worth a look

Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$3.6M

$3.6M/yr · 3.9M searches

Avg price

Incredible$24.87

avg listing price — sweet spot $15–$100

Review moat

Great195.66

avg incumbent reviews — the moat a new listing must climb

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.26–$74.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Growth

Good+49.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad7.5%

return rate — above 6% kills the launch gate

According to Flapen's Amazon United States niche tracking, minion costume is a $3.6M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 70/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 2,500–3,000/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Launch success: 16%; 3 of 19 new (360d)
Conversion rate: 3.8%
Avg BSR: #9,921
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 7.2%
Avg brand age: 37 months
Avg seller age: 173 days

Competition

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

61%

Top 20: 92%

Top-5 click share

28%

Top 20: 64%

Open market

35%

INTIMO22%
HEYFIZZ19%
Disguise7%
Hizhogqul6%
CONGRU6%
DSKOBT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 118.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 65 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HEYFIZZ 2 Pack Halloween Goggles for Adult Kids Goggles Glasses Costume Accessories for Men Women Cosplay Party Set Silver

HEYFIZZ$9.874.4★250 rev

INTIMO Despicable Me Mens Minions Kevin Costume Kigurumi Union Suit One Piece Pajama Outfit (XX-Small/X-Small) Multicolored

INTIMO$40.414.4★68 rev

Hizhogqul Halloween Adult Costume Accessories with Hat Goggles Gloves Funny Costume Cosplay (6PCS) Yellow

Hizhogqul$15.304.6★602 rev

CONGRU 4 Pcs Halloween Costume Accessories Adults-Yellow Beanie Hat/Goggles/Gloves/Suspenders for Halloween Dress Up

CONGRU$12.904.6★1,049 rev

HEYFIZZ 4 Pcs Adult Halloween Costume Accessories Yellow Beanie/Suspenders/Goggles glasses/Gloves Cosplay Party Set

HEYFIZZ$11.254.3★13 rev

Newest

by launch date

GVVJYXD Women Halloween Costume Yellow Adult Accessories Full Set Goggles Beanie Suspenders Gloves

GVVJYXD$14.004 rev

2mo ago

Yellow Cartoon Character Inspired Costume Set for Women Funny Animated Accessory Kit with Beanie Goggles Gloves Blue Suspenders Tutu Skirt Banana Charm for Halloween Party RK094

RKKVQP$13.841 rev

3mo ago

Minions Girls Short Sleeve Shirt and Bike Shorts Set for Big Kids

Minions$22.151 rev

3mo ago

Despicable Me Minions Working Hard at Hardly Working Adult Tee Front Back Print(3XL Navy)

Mad Engine$23.400 rev

4mo ago

4PCS Halloween Costume Accessories Set for Adults Women Men Yellow Beanie Hat Goggles Glasses Blue Suspenders Black Gloves Kids Toddler Boys Girls Cosplay Costume Set for Halloween Party Dress Up

BestNavidad$9.7712 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Medium quality”

Size-Overall16%

“The size was accurate”

Value For Money14%

“Not too expensive”

Comfort-Overall7%

“comfortable”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use4%

“Easy to use”

Fun/Entertainment Experience3%

“Hilarious and fun”

Design-Overall3%

“Design and Aesthetic”

Adjustability/Rotatability/Reclining3%

“The baseball cap is easily adjustable so it fits perfectly”

Color2%

“the bright color stands out nicely”

What buyers complain about

Size-Overall21%

“Runs way small”

Strap/String Quality10%

“Glasses broke straps broke”

Quality-Overall8%

“Cheap and poorly made”

Value For Money5%

“Very expensive for literally 20 mins of enjoyment”

Durability4%

“wont last long”

Material Quality3%

“Cheap material”

Adhesion/Stickiness3%

“The thing that adjusts the glasses broke so therefore I have to hot glue it before my sons birthday”

Advertised Vs Actual Product2%

“Pretty disappointed that I trusted it would be as described”

Smell2%

“they did the job they kind of smell like chemicals”

Product Condition2%

“Unfortunately I received a used order”

Top return reasons

Size-Overall57%

Quality-Overall5%

Strap/String Quality4%

Value For Money4%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Length3%

Material Quality2%

Durability2%

Functionality-Overall2%

Common questions

Is minion costume profitable to sell on Amazon United States?: The niche generates $3.6M/yr across 65 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (70/100).
How competitive is the minion costume niche?: 32 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in minion costume?: Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 7.5% — above our launch gate.
When does demand for minion costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 118.3× the quietest.
What does it cost to enter the minion costume niche?: Listings span $7.26–$74.00; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.

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minion costume

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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