Mini Umbrella for Purse
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+59.8%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Price range
Good$7.06–$23.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,401.97avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 122K searches
Is mini umbrella for purse profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mini umbrella for purse is a $32K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
mini umbrella for purse market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 12.7%
- Avg brand age
- 36 months
- Avg seller age
- 169 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
29
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
22%
- BAODINI29%
- Seniny11%
- LILAC11%
- GAOYAING11%
- LMUGOOS8%
- Yoobure7%
mini umbrella for purse demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top mini umbrella for purse search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- tiny umbrella33K/yr
- tiny umbrella for travel mini19K/yr
- micro umbrella14K/yr
- mini umbrella with case8K/yr
- tiny travel umbrella7K/yr
- smallest umbrella7K/yr
- micro umbrella for travel mini6K/yr
- disposable umbrella4K/yr
- smallest umbrella travel mini5K/yr
- mini purse umbrella5K/yr
Top mini umbrella for purse products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.774.2★6,077 rev
BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack
BAODINI$13.784.2★6,077 rev
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.964.4★201 rev
GAOYAING Compact Travel Umbrella with Case Sun&Rain Lightweight Small and Compact Suit for Pocket Black 34 Inches
GAOYAING$7.104.0★4,692 rev
LILAC Travel Size Mini Umbrella with UPF 50+ UV Rain Protection Compact Small & Lightweight Pocket-Sized Folding Umbrellas with Case for Purse & Backpack Thoughtful Gift Women Men & Kids
LILAC$7.724.2★765 rev
Newest
by launch date
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.173,573 rev
3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)
LMUGOOS$16.96201 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$10.19318 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$10.0860 rev
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.90318 rev
Trending
90-day click momentum
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.984.2★
Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls
Seniny$9.904.2★
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.174.2★
Windproof Mini Travel Folding Umbrella - UPF 50+ Sun & Rain Protection Small Compact Lightweight Design Fits in Pocket or Bag Eco-Friendly Fabric Wallet Umbrella for Commuter Men Women Boys Girls
Copulan$16.814.4★
Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women
Yoobure$9.384.2★
What reviews say buyers love and hate about mini umbrella for purse
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality, good price, good size and arrived on time”
“it fits easily”
“It is sturdy”
“Compact enough for traveling”
“easy to carry”
“The construction is durable”
“more portable”
“holds up well in the wind”
“Great value”
“ultra lightweight”
What buyers complain about
“Broke in a week”
“Not well made”
“Super small”
“Not able to use”
“Not Sturdy”
“Way Too Heavy”
“I didnt expect much for the price”
“.poor wind proof”
“It is not waterproof”
“QR code doesnt work”
Top return reasons
Common mini umbrella for purse questions
- Is mini umbrella for purse profitable to sell on Amazon United States?
- The niche generates $32K/yr across 30 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +59.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the mini umbrella for purse niche?
- 17 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in mini umbrella for purse?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.1%.
- When does demand for mini umbrella for purse peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the mini umbrella for purse niche?
- Listings span $7.06–$23.60; the average listing price is $12.23 (sweet spot $15–$100). The average incumbent carries 7,402 reviews — the moat a new listing must climb.