Is mini tumbler keychain chapstick holder profitable to sell on Amazon United States?

The niche generates $2K/yr across 33 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (37/100).

How competitive is the mini tumbler keychain chapstick holder niche?

17 brands and 20 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in mini tumbler keychain chapstick holder?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 2.3%.

When does demand for mini tumbler keychain chapstick holder peak?

Demand peaks in Nov–Dec; the busiest month runs 21.4× the quietest.

What does it cost to enter the mini tumbler keychain chapstick holder niche?

Listings span $4.92–$30.96; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.

Mini Tumbler Keychain Chapstick Holder

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Review moat

Good542.03

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.92–$30.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Avg price

Okay$11.65

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$2K

$2K/yr · 64K searches

Is mini tumbler keychain chapstick holder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mini tumbler keychain chapstick holder is a $2K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

mini tumbler keychain chapstick holder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $15K–$17K; units × avg price
Conversion rate: 0.3%
Avg BSR: #15,905
Page quality: 0%
Prime: 97%
Sponsored: 82%
Out of stock: 17.7%
Avg brand age: 19 months
Avg seller age: 272 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

24%

ERTUNA23%
Wchoicsy22%
EROLPXE10%
Altally9%
EIiovcnya6%
MMEYING5%

mini tumbler keychain chapstick holder demand & seasonality

Weekly Amazon search volume, last 88 weeks — -23.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 21.4×

Open Trend

Top mini tumbler keychain chapstick holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stanley keychain chapstick holder10K/yr -21.8%1.6% conv.
stanley chapstick holder key chain9K/yr -19.4%1.8% conv.
mini tumbler keychain chapstick holder7K/yr +12.4%0.7% conv.
stanley cup keychain chapstick holder5K/yr -30.7%0.9% conv.
mini stanley cup keychain chapstick holder3K/yr +2.4%1.3% conv.
tumbler chapstick holder keychain4K/yr -11.4%0.4% conv.
tumbler keychain chapstick holder6K/yr -50.6%1.8% conv.
mini cup keychain chapstick holder6K/yr -28.3%0.4% conv.
stanley ornament keychain15K/yr -73.6%0.0% conv.
stanley cup chapstick holder key chain930/yr -5.8%2.0% conv.

All search terms

Top mini tumbler keychain chapstick holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wchoicsy 8 Pack Mini Tumbler Keychain for Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls

Wchoicsy$16.904.5★277 rev

EROLPXE Mini Tumbler Keychain for Stanley Cup Cute Mini Cup Keychain Chapstick Holder for Women Men Girls (Flower)

EROLPXE$7.944.6★193 rev

ERTUNA 16Pack Mini Tumbler Keychain Accessories for Stanley Cup 2 Way Cute Charms Chapstick Lip Balm Holder for Women Purse Handbag

ERTUNA$30.964.6★509 rev

Altally Mini Tumbler Keychain Chapstick Holder Cute Stanley Cup Charms For Backpack Initial Letter Keychains For Women Girls (M Pink)

Altally$8.014.7★355 rev

20 PCS Mini Tumbler Keychain for Stanley Cup Chapstick Holder Key Chain 1.18 x 3.74 Bag Charms for Women Men Hold up to 0.8 x 3

Muyoka$26.114.7★16 rev

Newest

by launch date

Wchoicsy 8 Pack Mini Tumbler Keychain Compatible with Stanley Cup Mini Cup Keychain Chapstick Holder for Women Girls

Wchoicsy$15.00277 rev

6mo ago

FAMIWIN 20PCS Mini Tumbler Keychains Accessories for Stanley Cup Chapstick Lip Balm Holder for Women Purse Handbag

FAMIWIN$29.3510 rev

6mo ago

MMEYING 6 Pack Mini Tumbler Keychain for 40oz Cup Accessories Cute Tiny Cup Keychain Chapstick Holder for Women Girls Miniature Water Bottle Keychains Charm for Backpack Purse Bag Decor Gifts

MMEYING$15.6912 rev

8mo ago

20 PCS Mini Tumbler Keychain for Stanley Cup Chapstick Holder Key Chain 1.18 x 3.74 Bag Charms for Women Men Hold up to 0.8 x 3

Muyoka$26.1116 rev

8mo ago

Wchoicsy 8 Pack Mini Tumbler Keychain for Owala Water Bottle Mini Cup Keychain Chapstick Holder for Women Girls

Wchoicsy$18.21154 rev

12mo ago

What reviews say buyers love and hate about mini tumbler keychain chapstick holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Very well made”

Color13%

“Cute colors”

Size-Overall12%

“Perfect size”

Chain/Key Quality11%

“also the key chain”

Gifting Purpose8%

“Fun to give as gifts”

Ease Of Use8%

“easy to use”

Advertised Vs Actual Product6%

“As shown”

Durability4%

“It seems pretty durable”

Value For Money4%

“Good value”

Design-Overall3%

“Cute and functional”

What buyers complain about

Quality-Overall16%

“kind of cheap”

Size-Overall14%

“Theyre bigger than I thought too”

Material Quality7%

“the plastic and make of them is slightly cheaper looking”

Durability6%

“it comes apart in pieces also”

Color6%

“that shouldn't be apparent with the lighter colors”

Value For Money5%

“poor value”

Chain/Key Quality4%

“One came already broken. keychain part”

Storage Capacity2%

“I have not been able to fully ascertain what the capacity of them”

Advertised Vs Actual Product2%

“The description is deceiving”

Ease Of Use1%

“Honestly, I thought it didn't open and close”

Top return reasons

Size-Overall40%

Chain/Key Quality10%

Quality-Overall9%

Color8%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Functionality-Overall5%

Material Quality4%

Value For Money3%

Durability1%

Common mini tumbler keychain chapstick holder questions

Is mini tumbler keychain chapstick holder profitable to sell on Amazon United States?: The niche generates $2K/yr across 33 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (37/100).
How competitive is the mini tumbler keychain chapstick holder niche?: 17 brands and 20 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in mini tumbler keychain chapstick holder?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 2.3%.
When does demand for mini tumbler keychain chapstick holder peak?: Demand peaks in Nov–Dec; the busiest month runs 21.4× the quietest.
What does it cost to enter the mini tumbler keychain chapstick holder niche?: Listings span $4.92–$30.96; the average listing price is $11.65 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.