Mini Tumbler Keychain Chapstick Holder
FailShoppers spend an estimated $2K a year here, so Mini Tumbler Keychain Chapstick Holder is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $2K/yr64K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 20 sellers
Flapen Score
Mini Tumbler Keychain Chapstick Holder against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mini Tumbler Keychain Chapstick Holder is stronger. Inside it, weaker.
Market
The Mini Tumbler Keychain Chapstick Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Mini Tumbler Keychain Chapstick Holder 64K times last year and spent an estimated $2K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $2Ka year
- Peak month
- December21.4× the quietest month
- Top search term
- stanley keychain chapstick holder10K searches a year
02 · Price
A sale here is worth $11.65.
Listings sell for $11.65 on average, from $4.92 to $30.96. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.65 that is $0 to $1K a year per listing.
- Average price
- $11.65under the $15 to $100 sweet spot
- Price range
- $4.92–$30.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #15,905 within Keyrings, Keychains & Charms. It carries 542 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 97%
- Out of stock, average day
- 17.7%
- Average rank
- #15,905in Keyrings, Keychains & Charms
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 542per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Mini Tumbler Keychain Chapstick Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
20
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
24%
- Brand 123%
- Brand 222%
- Brand 310%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Mini Tumbler Keychain Chapstick Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 21.4×
Search terms
Top Mini Tumbler Keychain Chapstick Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stanley keychain chapstick holder10K/yr
- stanley chapstick holder key chain9K/yr
- mini tumbler keychain chapstick holder7K/yr
- stanley cup keychain chapstick holder5K/yr
- mini stanley cup keychain chapstick holder3K/yr
- tumbler chapstick holder keychain4K/yr
- tumbler keychain chapstick holder6K/yr
- mini cup keychain chapstick holder6K/yr
- stanley ornament keychain15K/yr
- stanley cup chapstick holder key chain930/yr
Reviews and returns
What reviews say buyers love and hate about Mini Tumbler Keychain Chapstick Holder
We read the reviews and the return reasons for every product selling here.
“kind of cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Tumbler Keychain Chapstick Holder questions
Answered from the same tracked data.