Mini Top Hat

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

2.2%

Market size, estimated

$89Ka year

Peak month

October12.2× the quietest month

Top search term

mini top hat88K searches a year

Listings sell for $12.13 on average, from $6.58 to $19.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.13 that is $1K to $3K a year per listing.

Average price

$12.13under the $15 to $100 sweet spot

Price range

$6.58–$19.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #970 within Headwear. It carries 525 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#970in Headwear

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

525per listing

Listings tracked

48

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months