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Minecraft Keychains

Fail

Demand is soft, at -33.0% this quarter, so Minecraft Keychains is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$41K/yr183K searches / yr
90-day growth
-33.0%search demand this quarter
Competition
33%top-5 click share · 22 brands · 75 sellers

Flapen Score

Minecraft Keychains against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Minecraft Keychains is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minecraft Keychains market on Amazon at a glance

Shoppers on Amazon United States searched for Minecraft Keychains 183K times last year and spent an estimated $41K. The top 5 brands take 70% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-33.0%
Conversion, latest week
1.5%
Market size, estimated
$41Ka year
Peak month
August2.8× the quietest month
Top search term
minecraft keychain112K searches a year

02 · Price

A sale here is worth $14.99.

Listings sell for $14.99 on average, from $2.97 to $35.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $14.99 that is $1K to $4K a year per listing.

Average price
$14.99under the $15 to $100 sweet spot
Price range
$2.97–$35.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #10,117 within Accessories. It carries 325 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
16.3%
Average rank
#10,117in Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
325per listing
Listings tracked
38

04 · Newcomers

5 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Minecraft Keychains products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

75

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

33%

Top 20: 81%

Open market

25%

  • Brand 128%
  • Brand 215%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Minecraft Keychains search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Minecraft Keychains search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minecraft keychain112K/yr
  • minecraft keychains28K/yr
  • creeper keychain5K/yr
  • minecraft key chain6K/yr
  • minecraft keychains bulk6K/yr
  • minecraft keychains for backpacks15K/yr
  • minecraft backpack hangers4K/yr
  • minecraft key chains3K/yr
  • minecraft backpack charm4K/yr

Reviews and returns

What reviews say buyers love and hate about Minecraft Keychains

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Durability”
1.1%of orders come back
“breakable”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Minecraft Keychains questions

Answered from the same tracked data.