Military Uniform
FailBuyers convert on only 0.1% of searches, so Military Uniform is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $17K/yr305K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 27%top-5 click share · 30 brands · 38 sellers
Flapen Score
Military Uniform against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Military Uniform is stronger. Inside it, weaker.
Market
The Military Uniform market on Amazon at a glance
Shoppers on Amazon United States searched for Military Uniform 305K times last year and spent an estimated $17K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 305K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $17Ka year
- Peak month
- October2.8× the quietest month
- Top search term
- military uniform39K searches a year
02 · Price
A sale here is worth $55.74.
Listings sell for $55.74 on average, from $15.38 to $143.16. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.74 that is $0 to $6K a year per listing.
- Average price
- $55.74inside the $15 to $100 sweet spot
- Price range
- $15.38–$143.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #215 within Shops. It carries 2,140 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #215in Shops
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 2,140per listing
- Listings tracked
- 84
04 · Newcomers
0 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 22
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Military Uniform products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
38
Top-5 brand share
69%
Top 20: 95%
Top-5 click share
27%
Top 20: 55%
Open market
26%
- Brand 129%
- Brand 215%
- Brand 311%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Military Uniform search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Military Uniform search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- military uniform39K/yr
- army uniform27K/yr
- airsoft clothes29K/yr
- tactical uniform16K/yr
- airsoft uniform14K/yr
- military outfit13K/yr
- tactical suit15K/yr
- military uniforms for men18K/yr
- combat uniform11K/yr
- airsoft outfit11K/yr
Reviews and returns
What reviews say buyers love and hate about Military Uniform
We read the reviews and the return reasons for every product selling here.
“the pants are to long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Military Uniform questions
Answered from the same tracked data.









