Military Socks

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

4.0%

Market size, estimated

$219Ka year

Peak month

May1.9× the quietest month

Top search term

military socks50K searches a year

Listings sell for $22.32 on average, from $9.53 to $43.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $22.32 that is $2K to $6K a year per listing.

Average price

$22.32inside the $15 to $100 sweet spot

Price range

$9.53–$43.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

1.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #3,243 within Athletic Socks. It carries 11,588 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#3,243in Athletic Socks

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

11,588per listing

Listings tracked

54

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months