Military Hat

Shoppers searched for this 970K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

970K

Growth, 90 days vs prior 90

+26.1%

Conversion, latest week

1.5%

Market size, estimated

$251Ka year

Peak month

November1.8× the quietest month

Top search term

cadet hat99K searches a year

Listings sell for $17.12 on average, from $9.82 to $39.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.12 that is $4K to $9K a year per listing.

Average price

$17.12inside the $15 to $100 sweet spot

Price range

$9.82–$39.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

3.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #4,628 within Baseball Caps. It carries 2,316 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

0.8%

Average rank

#4,628in Baseball Caps

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,316per listing

Listings tracked

67

16 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

5Amazon's first-year sales bar

Average brand age

47 months