Military Hat
MaybeThe top 5 products take only 29% of clicks. But buyers convert on only 1.5% of searches, so Military Hat is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 4558
- Market size
- $251K/yr970K searches / yr
- 90-day growth
- +26.1%search demand this quarter
- Competition
- 29%top-5 click share · 38 brands · 85 sellers
Flapen Score
Military Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Military Hat is stronger. Inside it, weaker.
Market
The Military Hat market on Amazon at a glance
Military Hat is a $251K a year market on Amazon United States, with 970K searches a year. The top 5 brands take 49% of clicks. Demand peaks in Jun–Nov. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 970K times a year and 1.5% buy. Search demand moved +26.1% in 90 days, so the market is growing into its $251K a year.
- Search volume
- 970K
- Search growth, 90 days
- +26.1%
- Conversion
- 1.5%
- Market size
- $251K
02 · Money
The money is there.
Shoppers bought 15K to 20K units at $17.12 on average, 250 to 500 per product. Units times price is $257K to $342K a year.
- Units sold
- 15K–20K
- Units per product
- 250–500
- Average price
- $17.12
- Units × price
- $257K–$342K
03 · Shelf
Brands here are settling in.
The average listing ranks #4,628. 96% of listings ship Prime. 78% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.8% of the time. The average brand has sold here for 47 months.
- Average BSR
- #4,628
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 0.8%
- Average brand age
- 47 months
Products
Top Military Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VOBOOM Washed Cotton Military Cadet Army Caps Unique Design Vintage Flat Top Hat (Army Green)
- Price
- $14.50
- Rating
- 4.5/5
- Reviews
- 7,444
- Age
- 8y ago
Malaxlx Army Green Military Cadet Army Cap for Men Women Washed Cotton Vintage Adjustable Flat Top Hat
- Price
- $13.98
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 12mo ago
US Army Veteran Seal Hat for Men Official Licensed Military Veterans Embroidered Army Seal Adjustable Baseball Cap
- Price
- $34.43
- Rating
- 4.9/5
- Reviews
- 277
- Age
- 10mo ago
IIN American Flag Baseball Cap for Men Women Low Profile USA Army Tactical Operator Military Plain Dad Hat
- Price
- $15.67
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 5y ago
The Hat Depot Cadet Military Army Baseball Cap Tie Dye & Washed Cotton Basic & Distressed Cadet Brushed Cotton Cap (1. Basic - Black)
- Price
- $15.06
- Rating
- 4.4/5
- Reviews
- 2,574
- Age
- 8y ago
Trending
90-day click momentum
EINSKEY Mens Waterproof Sun Hat Outdoor Sun Protection Bucket Safari Cap For Safari Fishing Hunting Dark Gray One Size
- Price
- $13.08
- Rating
- 4.6/5
- Reviews
- 38,269
- Age
- 10y ago
PTDTSHOU Army Cadet Cap for Men Women Military Flat Top Cap Adjustable Cotton Basic Baseball Cap
- Price
- $13.08
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 8mo ago
The Hat Depot Cadet Military Army Baseball Cap Tie Dye & Washed Cotton Basic & Distressed Cadet Brushed Cotton Cap (1. Basic - Navy)
- Price
- $15.04
- Rating
- 4.4/5
- Reviews
- 2,574
- Age
- 8y ago
VOBOOM Washed Cotton Military Cadet Army Caps Unique Design Vintage Flat Top Hat (Black)
- Price
- $14.96
- Rating
- 4.5/5
- Reviews
- 7,444
- Age
- 8y ago
Malaxlx Army Green Military Cadet Army Cap for Men Women Washed Cotton Vintage Adjustable Flat Top Hat
- Price
- $13.98
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 12mo ago
Newest
by launch datePTDTSHOU Army Cadet Cap for Men Women Military Flat Top Cap Adjustable Cotton Basic Baseball Cap
- Price
- $13.08
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 8mo ago
US Army Veteran Seal Hat for Men Official Licensed Military Veterans Embroidered Army Seal Adjustable Baseball Cap
- Price
- $34.43
- Rating
- 4.9/5
- Reviews
- 277
- Age
- 10mo ago
Malaxlx Army Green Military Cadet Army Cap for Men Women Washed Cotton Vintage Adjustable Flat Top Hat
- Price
- $13.98
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 12mo ago
Malaxlx Black Military Cadet Army Cap for Men Women Washed Cotton Vintage Adjustable Flat Top Hat
- Price
- $13.97
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 12mo ago
2 Pack Cadet Army Caps Cotton Military Style Patrol Hats Adjustable Veteran Flat Top Hat (Black Green)
- Price
- $16.67
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
85
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
29%
Top 20: 59%
Open market
46%
- VOBOOM15%
- Malaxlx14%
- JM Warriors7%
- The Hat Depot7%
- KBETHOS6%
- PTDTSHOU5%
Demand
Military Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Military Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cadet hat99K/yr
- military hat102K/yr
- army hat129K/yr
- veteran hats for men65K/yr
- military hats for men65K/yr
- cadet cap43K/yr
- army hats for men60K/yr
- military cap44K/yr
- army veteran hats for men48K/yr
- army veteran hat37K/yr
Reviews and returns
What reviews say buyers love and hate about Military Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too big
Too small
fit very tight
Cheap quality
Lower Quality than expected
Poor quality
then I suspect the coloring is cheap dye
Colour was off
it turned gray
Doesn't hold it's shape when you put in on
shapeless
No shape
Does not look like image
This does not look like the picture
Not as advertised
Love
well made
Good product well-made worth every penny
Amazing Quality
Fits good
Fits like a glove
The fit is easy to adjust
Just as pictured
Exactly what I wanted
Just as described
Very comfortable
Easy to wear
The hat is very comfortable
Excellent value
Worth it
Good price
Return
3.7% Return rate 88% Fixable by listing
too big
Too small
fit very tight
then I suspect the coloring is cheap dye
Colour was off
it turned gray
Doesn't hold it's shape when you put in on
shapeless
No shape
Does not look like image
This does not look like the picture
Not as advertised
Cheap Materials
the material is kind of flimsy though
The material is awful
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Military Hat questions
Answered from the same tracked data.