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Mike Wazowski Costume

Fail

An estimated 13.8% of orders come back, so Mike Wazowski Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$67K/yr839K searches / yr
90-day growth
+36.0%search demand this quarter
Competition
38%top-5 click share · 20 brands · 42 sellers

Flapen Score

Mike Wazowski Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mike Wazowski Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mike Wazowski Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Mike Wazowski Costume 839K times last year and spent an estimated $67K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
839K
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
0.3%
Market size, estimated
$67Ka year
Peak month
October78.3× the quietest month
Top search term
mike wazowski costume438K searches a year

02 · Price

A sale here is worth $31.79.

Listings sell for $31.79 on average, from $13.32 to $111.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $31.79 that is $3K to $8K a year per listing.

Average price
$31.79inside the $15 to $100 sweet spot
Price range
$13.32–$111.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #13,378 within Sleep & Lounge. It carries 1,553 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
83%
Out of stock, average day
3.3%
Average rank
#13,378in Sleep & Lounge
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,553per listing
Listings tracked
46

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mike Wazowski Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

42

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 73%

Open market

26%

  • Beauty Shine25%
  • COSUSKET18%
  • Disney13%
  • Animation Shops8%
  • Disguise5%
  • Fun Costumes5%

Demand

Mike Wazowski Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 78.3×

Search terms

Top Mike Wazowski Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mike wazowski costume438K/yr
  • mike wazowski shirt91K/yr
  • mike wazowski onesie46K/yr
  • mike wazowski costume adult144K/yr
  • mike wazowski costume women26K/yr
  • mike costume4K/yr
  • mike wazowski onesie adult10K/yr
  • adult mike wazowski costume10K/yr
  • mike monsters inc costume10K/yr
  • mike wazowski shirt women5K/yr

Reviews and returns

What reviews say buyers love and hate about Mike Wazowski Costume

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
13.8%of orders come back
“Its bigger than you think”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mike Wazowski Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data