Miffy

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

3.2M

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

0.6%

Market size, estimated

$343Ka year

Peak month

December2.8× the quietest month

Top search term

miffy2.5M searches a year

Listings sell for $18.53 on average, from $6.61 to $29.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $18.53 that is $5K to $9K a year per listing.

Average price

$18.53inside the $15 to $100 sweet spot

Price range

$6.61–$29.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

1.1%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #1,629 within Sleep & Lounge. It carries 167 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

10.7%

Average rank

#1,629in Sleep & Lounge

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

167per listing

Listings tracked

14

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months