Is Midi Floral Dress profitable to sell on Amazon United States?

Flapen scores Midi Floral Dress 48 out of 100 on Amazon United States, a Fail. Shoppers spend $33K a year across 351 tracked products. 60 of the 133 products launched in the last year cleared the first-year sales bar. Search demand grew +11.8% in the last 90 days.

How competitive is the Midi Floral Dress niche on Amazon United States?

112 brands and 127 sellers compete in Midi Floral Dress on Amazon United States. The top 5 Midi Floral Dress products take 8% of clicks, and the top 5 brands take 33%.

What do buyers complain about in Midi Floral Dress?

Midi Floral Dress buyers on Amazon United States complain most about Size-Overall, Material Quality, and Quality-Overall. An estimated 18.8% of orders come back, which is high.

When does demand for Midi Floral Dress peak?

Search demand for Midi Floral Dress on Amazon United States peaks in Mar–Apr–May, and the busiest month runs 6.6× the quietest.

What does it cost to enter the Midi Floral Dress niche?

Midi Floral Dress sells for $44.05 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.79 to $638.31. The average product has 952 reviews, the count a new listing must catch up to.

Midi Floral Dress

Fail

An estimated 18.8% of orders come back, so Midi Floral Dress is a Fail.

Filters No Dominant Brand High Returns

Flapen Score: 48
48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size: $33K/yr678K searches / yr
90-day growth: +11.8%search demand this quarter
Competition: 8%top-5 click share · 112 brands · 127 sellers

Flapen Score

Midi Floral Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Midi Floral Dress is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Midi Floral Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Midi Floral Dress 678K times last year and spent an estimated $33K. The top 5 brands take 33% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months: 678K
Growth, 90 days vs prior 90: +11.8%
Conversion, latest week: 0.1%
Market size, estimated: $33Ka year
Peak month: April6.6× the quietest month
Top search term: love shack fancy dress73K searches a year

02 · Price

A sale here is worth $44.05.

Listings sell for $44.05 on average, from $9.79 to $638.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.05 that is $0 to $4K a year per listing.

Average price: $44.05inside the $15 to $100 sweet spot
Price range: $9.79–$638.31
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 18.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #2,261 within Dresses. It carries 952 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 0.4%
Average rank: #2,261in Dresses
Average rating: 4.24 starsAmazon United States average 4.42 stars
Average reviews: 952per listing
Listings tracked: 351

04 · Newcomers

60 of last year's 133 launches cleared the first-year sales bar.

133 products launched here in the last 12 months. 60 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 133
Successful launches: 60Amazon's first-year sales bar
Average brand age: 29 months

Products

Top Midi Floral Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

112 falling

Sellers

127

Top-5 brand share

33%

Top 20: 65%

Top-5 click share

Top 20: 20%

Open market

70%

Brand 113%
Brand 24%
Brand 33%
Brand 43%
Brand 53%
Brand 63%

Demand

Midi Floral Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×

Search terms

Top Midi Floral Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

love shack fancy dress73K/yr -0.6%0.1% conv.
pink floral maxi dress57K/yr +19.2%0.2% conv.
pink flower dress51K/yr +25.4%0.1% conv.
blue flower dress41K/yr +45.1%0.1% conv.
white dress with flowers42K/yr +28.6%0.1% conv.
tea party dress for women37K/yr +29.8%0.1% conv.
light blue floral dress37K/yr +3.7%0.1% conv.
cute floral dress29K/yr +27.5%0.1% conv.
tea time dress for women37K/yr -3.4%0.1% conv.
floral pink dress35K/yr -2.2%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Midi Floral Dress

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”

18%of negative reviews mention “Size-Overall”

18.8%of orders come back

“Very long”

A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Midi Floral Dress questions

Answered from the same tracked data.

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