Midi Floral Dress
FailAn estimated 18.8% of orders come back, so Midi Floral Dress is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $33K/yr678K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 8%top-5 click share · 112 brands · 127 sellers
Flapen Score
Midi Floral Dress against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Midi Floral Dress is stronger. Inside it, weaker.
Market
The Midi Floral Dress market on Amazon at a glance
Shoppers on Amazon United States searched for Midi Floral Dress 678K times last year and spent an estimated $33K. The top 5 brands take 33% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 678K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 678K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $33Ka year
- Peak month
- April6.6× the quietest month
- Top search term
- love shack fancy dress73K searches a year
02 · Price
A sale here is worth $44.05.
Listings sell for $44.05 on average, from $9.79 to $638.31. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.05 that is $0 to $4K a year per listing.
- Average price
- $44.05inside the $15 to $100 sweet spot
- Price range
- $9.79–$638.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 18.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #2,261 within Dresses. It carries 952 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #2,261in Dresses
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 952per listing
- Listings tracked
- 351
04 · Newcomers
60 of last year's 133 launches cleared the first-year sales bar.
133 products launched here in the last 12 months. 60 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 133
- Successful launches
- 60Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Midi Floral Dress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ABYOVRT Women Floral Maxi Dress Spaghetti Straps V Neck Patchwork Flowy Boho Sundress Tiered Long Dresses (Pink S)
- Price
- $49.43
- Rating
- 4.1/5
- Reviews
- 255
- Age
- 1y ago

Heliltd 5Pcs Fascinators for Women Tea Party Fascinator Hat for Women Veil Tea Party Hats and Gloves Set
- Price
- $11.90
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago

ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Pink S
- Price
- $49.11
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 6mo ago

Summer Floral Boho Dresses for Women 2024 Spaghetti Straps Beach Dress Ruffle Sexy Mini Dress (Yellow Small)
- Price
- $42.76
- Rating
- 3.7/5
- Reviews
- 156
- Age
- 2y ago

GUCURIN Women Floral Maxi Dress Spaghetti Strap V Neck Patchwork Bohemian Flowy Dresses Summer Fall (M Pink)
- Price
- $48.23
- Rating
- 4.2/5
- Reviews
- 70
- Age
- 1y ago
Trending
estimated 90-day click momentum
ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress Pink Medium
- Price
- $53.44
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 6mo ago

ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Pink S
- Price
- $49.11
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 6mo ago

ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress White Small
- Price
- $53.03
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 6mo ago

ZESICA Womens Summer Off Shoulder Floral Bodycon Maxi Dress 2026 Ruched Elegant Formal Cocktail Wedding Guest Long Dresses Pink M
- Price
- $50.35
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 6mo ago

Bebonnie Pink Floral Dress Women: Womens Summer Ruffle Sleeve Flowy Chiffon Beach Vacation Cruise Dresses Tea Party Baby Shower Wedding Guest Dinner Engagement Short Boho Maxi Dresses Multi Pink XL
- Price
- $37.52
- Rating
- 4.1/5
- Reviews
- 309
- Age
- 6mo ago
Newest
by launch date
ZESICA Womens 2026 Summer Floral Strapless Maxi Sun Dress Bodycon Beach Vacation Wedding Guest Formal Cocktail Party Dresses Pink S
- Price
- $49.11
- Rating
- 4.6/5
- Reviews
- 211
- Age
- 6mo ago

ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress Pink Medium
- Price
- $53.44
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 6mo ago

ZESICA Cocktail Wedding Guest Dresses for Women 2026 Summer Strapless Floral Bodycon Mesh Tube Formal Party Midi Dress White Small
- Price
- $53.03
- Rating
- 4.5/5
- Reviews
- 507
- Age
- 6mo ago

MEROKEETY Womens Floral Strapless Maxi Dress 2026 Summer Mesh Tube Bodycon Formal Wedding Guest Cocktail Party Long Dresses White Medium
- Price
- $51.36
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 6mo ago

ZESICA Womens Summer Off Shoulder Floral Bodycon Maxi Dress 2026 Ruched Elegant Formal Cocktail Wedding Guest Long Dresses Pink M
- Price
- $50.35
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.
Brands
112 falling
Sellers
127
Est. top-5 brand share
33%
Top 20: 65%
Est. top-5 click share
8%
Top 20: 20%
Open market
70%
- ZESICA13%
- Scarlet Darkness4%
- PRETTYGARDEN3%
- ABYOVRT3%
- MEROKEETY3%
- Floerns3%
Demand
Midi Floral Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
Search terms
Top Midi Floral Dress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- love shack fancy dress73K/yr
- pink floral maxi dress57K/yr
- pink flower dress51K/yr
- blue flower dress41K/yr
- white dress with flowers42K/yr
- tea party dress for women37K/yr
- light blue floral dress37K/yr
- cute floral dress29K/yr
- tea time dress for women37K/yr
- floral pink dress35K/yr
Reviews and returns
What reviews say buyers love and hate about Midi Floral Dress
We read the reviews and the return reasons for every product selling here.
“Very long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Midi Floral Dress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









