Mickey Ears Hat

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

1.5%

Market size, estimated

$60Ka year

Peak month

March1.8× the quietest month

Top search term

disney hats for boys33K searches a year

Listings sell for $16.60 on average, from $7.86 to $31.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.60 that is $0 to $2K a year per listing.

Average price

$16.60inside the $15 to $100 sweet spot

Price range

$7.86–$31.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.1%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,157 within Accessories. It carries 1,165 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

95%

Out of stock, average day

1.8%

Average rank

#1,157in Accessories

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,165per listing

Listings tracked

62

17 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

6Amazon's first-year sales bar

Average brand age

39 months