Michael Kors Sunglasses for Women

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $810K a year.

Searches, last 12 months

5.1M

Growth, 90 days vs prior 90

+35.7%

Conversion, latest week

0.1%

Market size, estimated

$810Ka year

Top search term

coach sandals1.1M searches a year

Listings sell for $159.69 on average, from $17.56 to $394.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $159.69 that is $0 to $16K a year per listing.

Average price

$159.69above the $15 to $100 sweet spot

Price range

$17.56–$394.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

6.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #882 within Sandals. It carries 1,170 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

7.6%

Average rank

#882in Sandals

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

1,170per listing

Listings tracked

77

30 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

30

Successful launches

10Amazon's first-year sales bar

Average brand age

40 months