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Michael Kors Flip Flops for Women

Fail

Buyers convert on only 0.1% of searches, so Michael Kors Flip Flops for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$181K/yr3.4M searches / yr
90-day growth
+5.8%search demand this quarter
Competition
8%top-5 click share · 22 brands · 33 sellers

Flapen Score

Michael Kors Flip Flops for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Michael Kors Flip Flops for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Kors Flip Flops for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Michael Kors Flip Flops for Women 3.4M times last year and spent an estimated $181K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
0.1%
Market size, estimated
$181Ka year
Top search term
michael kors shoes for women1.1M searches a year

02 · Price

A sale here is worth $66.99.

Listings sell for $66.99 on average, from $12.78 to $374.73. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $66.99 that is $0 to $7K a year per listing.

Average price
$66.99inside the $15 to $100 sweet spot
Price range
$12.78–$374.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #1,144 within Fashion Sneakers. It carries 1,546 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#1,144in Fashion Sneakers
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,546per listing
Listings tracked
362

04 · Newcomers

16 of last year's 79 launches cleared the first-year sales bar.

79 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
79
Successful launches
16Amazon's first-year sales bar
Average brand age
40 months

Products

Top Michael Kors Flip Flops for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

33

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

8%

Top 20: 22%

Open market

22%

  • Brand 169%
  • Brand 24%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Search terms

Top Michael Kors Flip Flops for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michael kors shoes for women1.1M/yr
  • michael kors sandals for women420K/yr
  • michael kors sandals224K/yr
  • michael kors shoes230K/yr
  • mk sandals for women156K/yr
  • mk shoes for women187K/yr
  • sandalias michael kors para mujer136K/yr
  • zapatos michael kors para mujer154K/yr
  • michael kors sneakers for women140K/yr
  • tenis michael kors para mujer166K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Kors Flip Flops for Women

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Michael Kors Flip Flops for Women questions

Answered from the same tracked data.