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Michael Kors Bracelets for Women

Fail

Buyers convert on only 0.5% of searches, so Michael Kors Bracelets for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$43K/yr129K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
31%top-5 click share · 8 brands · 9 sellers

Flapen Score

Michael Kors Bracelets for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Michael Kors Bracelets for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Michael Kors Bracelets for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Michael Kors Bracelets for Women 129K times last year and spent an estimated $43K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.5%
Market size, estimated
$43Ka year
Peak month
December3.6× the quietest month
Top search term
michael kors bracelets for women28K searches a year

02 · Price

A sale here is worth $66.73.

Listings sell for $66.73 on average, from $13.23 to $140.41. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $66.73 that is $0 to $7K a year per listing.

Average price
$66.73inside the $15 to $100 sweet spot
Price range
$13.23–$140.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,798 within Bracelets. It carries 724 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#3,798in Bracelets
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
724per listing
Listings tracked
50

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Michael Kors Bracelets for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

9

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

31%

Top 20: 64%

Open market

2%

  • Brand 138%
  • Brand 236%
  • Brand 319%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Michael Kors Bracelets for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Search terms

Top Michael Kors Bracelets for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • michael kors bracelets for women28K/yr
  • michael kors bracelet19K/yr
  • michael kors necklace for women14K/yr
  • mk bracelet for women11K/yr
  • mk earrings for women12K/yr
  • michael kors necklace10K/yr
  • mk jewelry for women8K/yr
  • mk earrings5K/yr
  • michael kors rings for women4K/yr
  • mk necklaces for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Michael Kors Bracelets for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Michael Kors Bracelets for Women questions

Answered from the same tracked data.