Michael Kors Backpack

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

-11.8%

Conversion, latest week

0.1%

Market size, estimated

$39Ka year

Peak month

August3.6× the quietest month

Top search term

guess backpack for women65K searches a year

Listings sell for $108.57 on average, from $23.33 to $357.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $108.57 that is $0 to $11K a year per listing.

Average price

$108.57above the $15 to $100 sweet spot

Price range

$23.33–$357.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

5.8%of orders · Amazon United States median 2.1%

46% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #35,682 within Backpacks. It carries 1,391 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

46%

Prime listings

94%

Out of stock, average day

16.4%

Average rank

#35,682in Backpacks

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,391per listing

Listings tracked

87

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months