Michael Kors Backpack
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great24%top-5 click share — an open shelf
Avg price
Good$108.57avg listing price — sweet spot $15–$100
Review moat
Good1,390.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Price range
Bad$23.33–$357.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 326K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is michael kors backpack profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michael kors backpack is a $39K/yr Amazon United States market (326K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
michael kors backpack market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $54K–$81K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #35,682
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 46%
- Out of stock
- 16.4%
- Avg brand age
- 40 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
34
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
24%
Top 20: 53%
Open market
8%
- Michael Kors41%
- GUESS28%
- Calvin Klein16%
- Tommy Hilfiger2%
- VANKEAN2%
- LOVEVOOK2%
- Open — no brand owns it (10 brands, 8%)
michael kors backpack demand & seasonality
Weekly Amazon search volume, last 62 weeks — -11.8% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Top michael kors backpack search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- guess backpack for women65K/yr
- michael kors backpack purse51K/yr
- mochila guess para mujer47K/yr
- michael kors mini backpack17K/yr
- mochilas guess para mujer19K/yr
- michael kors backpack for men12K/yr
- mochila michael kors10K/yr
- dkny backpack for women10K/yr
- michael kors backpack purse for women10K/yr
- mochilas para mujer guess11K/yr
Top michael kors backpack products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GUESS Womens Eco Gemma Backpack Drawstring Flap Black
GUESS$82.404.8★193 rev
Michael Kors Sable Large Backpack Gold-Tone Hardware/Brown/Acorn
Michael Kors$174.504.5★70 rev
Calvin Klein Womens Elaine Signature Key Item Flap Backpack Brown/Khaki/Luggage Saffiano One Size
Calvin Klein$77.644.3★1,015 rev
Manhattan II Backpack
GUESS$66.424.7★171 rev
Michael Kors Sable Extra Small Covertible Messenger Backpack Silver-Tone Hardware/Tonal MK Signature Nylon/Storm
Michael Kors$90.814.6★25 rev
Newest
by launch date
Guess Mens Warner Backpack Coffee Brown with Padded Laptop Compartment
GUESS$68.7224 rev
Michael Kors Sable Large Backpack Silver-Tone Hardware/MK Signature Coated Twill/Storm
Michael Kors$159.1670 rev
Michael Kors Sable Extra Small Covertible Messenger Backpack Silver-Tone Hardware/Tonal MK Signature Nylon/Storm
Michael Kors$90.8125 rev
Michael Kors Sable Extra Small Covertible Messenger Backpack Gold-Tone Hardware/Tonal MK Signature Nylon/Ivy
Michael Kors$95.1725 rev
Michael Kors Sable Extra Small Covertible Messenger Backpack Silver-Tone Hardware/Tonal MK Signature Nylon/Black
Michael Kors$130.8925 rev
Trending
90-day click momentum
Michael Kors Sable Large Backpack Gold-Tone Hardware/Tonal MK Signature Coated Twill/Ivy
Michael Kors$159.544.5★
Michael Kors Sable Large Backpack Gold-Tone Hardware/Brown/Acorn
Michael Kors$174.504.5★
Michael Kors Sable Large Backpack Silver-Tone Hardware/MK Signature Coated Twill/Storm
Michael Kors$159.164.5★
Michael Kors Sable Extra Small Covertible Messenger Backpack Silver-Tone Hardware/Tonal MK Signature Nylon/Storm
Michael Kors$90.814.6★
Manhattan II Backpack
GUESS$68.514.7★
What reviews say buyers love and hate about michael kors backpack
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing amount of room, really good quality and looks great”
“True to its size”
“has great storage capacity”
“Great for the price”
“Love it so much room and very durable”
“Love the pockets”
“comfortable”
“I love the Color”
“said is easy carry daily”
“Its sleek”
What buyers complain about
“Did Not Fit”
“Not well made”
“Broke after 6 months of use”
“Straps are not good”
“Poor zipper quality”
“the USB does NOT charge your phone”
“the faux leather is already coming off”
“Paying so much money for cheap crap”
“Wish it came in brown too”
“I feel like the bag by itself is kind of heavy with out anything in it”
Top return reasons
Common michael kors backpack questions
- Is michael kors backpack profitable to sell on Amazon United States?
- The niche generates $39K/yr across 87 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the michael kors backpack niche?
- 16 brands and 34 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in michael kors backpack?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.
- When does demand for michael kors backpack peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the michael kors backpack niche?
- Listings span $23.33–$357.85; the average listing price is $108.57 (sweet spot $15–$100). The average incumbent carries 1,391 reviews — the moat a new listing must climb.