Michael Kors
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size
Incredible$2.4M$2.4M/yr · 7.6M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Good$110.10avg listing price — sweet spot $15–$100
Review moat
Good1,335.22avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Price range
Okay$14.18–$294.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Is michael kors profitable on Amazon?
According to Flapen's Amazon United States niche tracking, michael kors is a $2.4M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
michael kors market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $3.3M–$4.4M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #1,685
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 6.6%
- Avg brand age
- 42 months
- Avg seller age
- 152 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
35
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
19%
Top 20: 40%
Open market
3%
- Michael Kors73%
- Versace11%
- Tory Burch6%
- Coach5%
- FEISEDY1%
- Ralph Lauren1%
- Open — no brand owns it (5 brands, 3%)
michael kors demand & seasonality
Weekly Amazon search volume, last 39 weeks — +6.2% search growth over the last 90 days.Top michael kors search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- michael kors2.8M/yr
- michael kors wallet776K/yr
- mk handbags on sale595K/yr
- versace sunglasses for women356K/yr
- coach sunglasses women260K/yr
- michael kors sunglasses for women225K/yr
- tory burch sunglasses for women283K/yr
- versace sunglasses201K/yr
- michael kors wallets for women289K/yr
- designer217K/yr
Top michael kors products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Michael Kors MK2024 Adrianna II Sunglasses Black/Light Grey Gradient 57 mm
Michael Kors$58.044.7★8,749 rev
Michael Kors Womens Jet Set Small Phone Crossbody Bag Gold-Tone Hardware/Brown/Acorn
Michael Kors$117.084.6★503 rev
Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Vanilla One Size
Michael Kors$66.574.7★23,334 rev
Michael Kors MK2024 Adrianna II Sunglasses Dark Tortoise/Brown Gradient 57 mm
Michael Kors$60.374.7★8,749 rev
Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size
Michael Kors$82.004.7★23,334 rev
Newest
by launch date
Tory Burch Womens Miller Square Sunglasses Black One Size
Tory Burch$181.480 rev
COACH HC8434U Universal Fit Sunglasses Black/Grey Solid 53 mm
Coach$119.8738 rev
Michael Kors Jet Set Small Zip Around Card Case Silver-Tone Hardware/Signature Coated Twill/Rosewood
Michael Kors$55.02650 rev
Michael Kors MK2242D Pearl River Sunglasses Black/Dark Grey Gradient 56 mm
Michael Kors$60.3721 rev
Michael Kors Womens Jet Set Charm Medium Top-Zip Wristlet Gold-Tone Hardware/Safari Green
Michael Kors$39.35728 rev
Trending
90-day click momentumTory Burch Womens Miller Square Sunglasses Black One Size
Tory Burch$181.480.0★
Michael Kors Jet Set Small Zip Around Card Case Silver-Tone Hardware/Signature Coated Twill/Rosewood
Michael Kors$55.024.7★
Michael Kors Womens Jet Set Charm Medium Top-Zip Wristlet Gold-Tone Hardware/Safari Green
Michael Kors$39.354.7★
Michael Kors Jet Set Small Zip Around Card Case Gold-Tone Hardware/Vanilla/Acorn
Michael Kors$68.344.7★
Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size
Michael Kors$82.004.7★
What reviews say buyers love and hate about michael kors
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Great price for quality”
“Worth it”
“Love the style”
“So comfortable”
“Love the color”
“They are just what I wanted”
“Also the design is so cute”
“They seem durable”
“not flimsy or too lightweight”
What buyers complain about
“Smaller than expected”
“Not well made”
“Color is not what it seems”
“Waste of my money”
“the leather was puckering on both sides of the snap flap”
“are very delicate”
“Not Durable”
“It was obviously a previously used item”
“I dont like the style”
“Defective zipper”
Top return reasons
Common michael kors questions
- Is michael kors profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 127 tracked products. 17 of 33 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the michael kors niche?
- 11 brands and 35 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in michael kors?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.8% — above our launch gate.
- What does it cost to enter the michael kors niche?
- Listings span $14.18–$294.77; the average listing price is $110.10 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.