Michael Kors

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

7.6M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

0.3%

Market size, estimated

$2.4Ma year

Top search term

michael kors2.8M searches a year

Listings sell for $110.10 on average, from $14.18 to $294.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $110.10 that is $11K to $28K a year per listing.

Average price

$110.10above the $15 to $100 sweet spot

Price range

$14.18–$294.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$11K–$28K

Returns

5.8%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,685 within Sunglasses & Eyewear Accessories. It carries 1,335 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#1,685in Sunglasses & Eyewear Accessories

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,335per listing

Listings tracked

127

33 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

33

Successful launches

17Amazon's first-year sales bar

Average brand age

42 months