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Mia Wallace Wig

Fail

An estimated 13.5% of orders come back, so Mia Wallace Wig is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$24K/yr28K searches / yr
90-day growth
-34.3%search demand this quarter
Competition
82%top-5 click share · 8 brands · 20 sellers

Flapen Score

Mia Wallace Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mia Wallace Wig is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mia Wallace Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Mia Wallace Wig 28K times last year and spent an estimated $24K. The top 5 brands take 85% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -34.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-34.3%
Conversion, latest week
4.7%
Market size, estimated
$24Ka year
Top search term
pulp fiction wig10K searches a year

02 · Price

A sale here is worth $18.41.

Listings sell for $18.41 on average, from $10.84 to $24.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.41 that is $2K to $5K a year per listing.

Average price
$18.41inside the $15 to $100 sweet spot
Price range
$10.84–$24.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #658 within Wigs. It carries 2,071 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#658in Wigs
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
2,071per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mia Wallace Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

20

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

10%

  • Brand 135%
  • Brand 230%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 10%)

Demand

Mia Wallace Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 73.8× · 9 of 12 months tracked

Search terms

Top Mia Wallace Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pulp fiction wig10K/yr
  • mia wallace wig16K/yr
  • uma thurman wig2K/yr

Reviews and returns

What reviews say buyers love and hate about Mia Wallace Wig

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Wig/Artificial Hair Quality”
20%of negative reviews mention “Advertised Vs Actual Product”
13.5%of orders come back
“Not the wig pictured”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mia Wallace Wig questions

Answered from the same tracked data.