Mexican Poncho

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

250K

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

1.0%

Market size, estimated

$104Ka year

Peak month

October3.3× the quietest month

Top search term

mexican poncho107K searches a year

Listings sell for $41.64 on average, from $10.38 to $151.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.64 that is $0 to $4K a year per listing.

Average price

$41.64inside the $15 to $100 sweet spot

Price range

$10.38–$151.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #14,167 within Scarves & Wraps. It carries 721 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#14,167in Scarves & Wraps

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

721per listing

Listings tracked

63

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months