Mexican Headband

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +430.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

381K

Growth, 90 days vs prior 90

+430.5%

Conversion, latest week

0.7%

Market size, estimated

$33Ka year

Peak month

June10.2× the quietest month

Top search term

mexico hair accessories74K searches a year

Listings sell for $12.14 on average, from $7.03 to $25.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $12.14 that is $0 to $1K a year per listing.

Average price

$12.14under the $15 to $100 sweet spot

Price range

$7.03–$25.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #965 within Scarves & Wraps. It carries 746 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

4.5%

Average rank

#965in Scarves & Wraps

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

746per listing

Listings tracked

40

14 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months