Is mexican costume profitable to sell on Amazon United States?

The niche generates $18K/yr across 108 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is +121.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the mexican costume niche?

72 brands and 111 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 25% of demand.

What do buyers complain about in mexican costume?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 4.3%.

When does demand for mexican costume peak?

Demand peaks in Sep–Oct; the busiest month runs 13.9× the quietest.

What does it cost to enter the mexican costume niche?

Listings span $4.32–$104.63; the average listing price is $28.89 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.

Mexican Costume

Worth a look

Shows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Competition

Incredible17%

top-5 click share — an open shelf

Growth

Incredible+121.2%

90-day search growth — must beat 0% to launch

Avg price

Incredible$28.89

avg listing price — sweet spot $15–$100

Review moat

Great247.28

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.32–$104.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 84K searches

Signals Trending No Dominant Brand

Is mexican costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mexican costume is a $18K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 64/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mexican costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $43K–$58K; units × avg price
Conversion rate: 0.7%
Avg BSR: #5,247
Page quality: 0%
Prime: 94%
Sponsored: 93%
Out of stock: 10.1%
Avg brand age: 35 months
Avg seller age: 196 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

72 rising

Sellers

111

Top-5 brand share

25%

Top 20: 66%

Top-5 click share

17%

Top 20: 47%

Open market

72%

Yahenda9%
KYKU4%
Unittype4%
Vackutliv4%
Melisheer4%
Velmitten4%

mexican costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — +121.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 13.9×

Open Trend

Top mexican costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cinco de mayo costume14K/yr +461.4%1.8% conv.
mexican costume55K/yr +50.1%1.6% conv.
mexican costumes10K/yr +43.4%0.9% conv.
fiesta costume5K/yr +62.9%1.6% conv.

All search terms

Top mexican costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yahenda 4 Pcs Colrful Costume Set for Adults Include Colrful Serape Poncho Sombrero Sunglasses Moustache(Bright)

Yahenda$31.334.2★218 rev

Velmitten Adult Piata Inflatable Costume Mexican Donkey Piata Costume for Cinco De Mayo Fiesta Taco Party Luau Halloween

Velmitten$59.144.9★16 rev

GiftExpress Adult Serape Costume Poncho 100% Cotton Mexican Traditional Poncho for Cinco de Mayo Fiesta Theme Party Halloween Machine Washable

GiftExpress$17.994.3★149 rev

Unittype 6 Pcs Mxeican Costume Set Sombrero Hat Serape Poncho Mustache Maracas Fiesta Outfit Mexco Accessories(Featured)

Unittype$31.643.6★150 rev

ReneeCho Womens Mexican Dress Halloween Costume Adult Traditional Senorita Blouse Dance Skirt Multicoloured

ReneeCho$24.444.3★339 rev

Newest

by launch date

Twistover 9 Pcs Mexican Costume Set Serape Poncho Sombrero Headband Maracas Socks Sunglasses for Cinco De Mayo Fiesta Party Multicolor

Twistover$26.570 rev

3mo ago

Eurzom 28 Pcs Mexican Costume Sombrero Set Necklaces Hat Eyeglasses Sock Poncho Maraca for Fiesta Cinco De Mayo Party (Vintage)

Eurzom$48.410 rev

3mo ago

Velmitten Adult Piata Inflatable Costume Mexican Donkey Piata Costume for Cinco De Mayo Fiesta Taco Party Luau Halloween

Velmitten$59.1416 rev

7mo ago

Unittype 6 Pcs Mxeican Costume Set Sombrero Hat Serape Poncho Mustache Maracas Fiesta Outfit Mexco Accessories(Featured)

Unittype$31.64150 rev

10mo ago

VioraWhite Cinco De Mayo Inflatable Costume Mexican Fiesta Cactus Taco Adult Funny Blow up Men Women Party Dress up Outfits(Cactus)

VioraWhite$27.989 rev

11mo ago

What reviews say buyers love and hate about mexican costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fits good”

Quality-Overall14%

“So far they seem well made”

Fun/Entertainment Experience9%

“Super fun”

Color9%

“Bright colors”

Comfort-Overall8%

“very comfortable”

Value For Money7%

“Worth it”

Weight Light6%

“Its lightweight and breathable”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“Arrived as pictured and described”

Material Quality2%

“Great quality of material”

What buyers complain about

Size-Overall34%

“Just bigger then I expected”

Quality-Overall14%

“Not well made”

Strength5%

“flimsy”

Value For Money4%

“Not worth your money”

Durability4%

“not very durable”

Advertised Vs Actual Product3%

“It doesnt match the description”

Material Quality3%

“.wish material was better quality”

Moist/Dry2%

“Very dirty and damp”

Fun/Entertainment Experience2%

“Not so cumbersome”

Stitch/Finish/Polish2%

“The only thing is that it wasnt sewn evenly so it was lopsided”

Top return reasons

Size-Overall47%

Quality-Overall8%

Material Quality8%

Advertised Vs Actual Product7%

Length4%

Value For Money3%

Chest Fit3%

Strength2%

Defective Material/Parts2%

Waist Fit2%

Common mexican costume questions

Is mexican costume profitable to sell on Amazon United States?: The niche generates $18K/yr across 108 tracked products. 2 of 32 products launched in the last 360 days are still selling. 90-day search growth is +121.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the mexican costume niche?: 72 brands and 111 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 25% of demand.
What do buyers complain about in mexican costume?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 4.3%.
When does demand for mexican costume peak?: Demand peaks in Sep–Oct; the busiest month runs 13.9× the quietest.
What does it cost to enter the mexican costume niche?: Listings span $4.32–$104.63; the average listing price is $28.89 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.