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Metallic Dress

Fail

Buyers convert on only 0.0% of searches, so Metallic Dress is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$4K/yr729K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
12%top-5 click share · 111 brands · 193 sellers

Flapen Score

Metallic Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Metallic Dress is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metallic Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Metallic Dress 729K times last year and spent an estimated $4K. The top 5 brands take 26% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
729K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.0%
Market size, estimated
$4Ka year
Peak month
October3.4× the quietest month
Top search term
silver prom dress116K searches a year

02 · Price

A sale here is worth $61.00.

Listings sell for $61.00 on average, from $9.02 to $309.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $61.00 that is $0 to $6K a year per listing.

Average price
$61.00inside the $15 to $100 sweet spot
Price range
$9.02–$309.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
25.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #4,829 within Dresses. It carries 652 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
64%
Out of stock, average day
9.8%
Average rank
#4,829in Dresses
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
225

04 · Newcomers

0 of last year's 100 launches cleared the first-year sales bar.

100 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
100
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Metallic Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

111 falling

Sellers

193

Top-5 brand share

26%

Top 20: 54%

Top-5 click share

12%

Top 20: 28%

Open market

72%

  • Brand 17%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 62%

Demand

Metallic Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 3.4×

Search terms

Top Metallic Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silver prom dress116K/yr
  • silver formal dress for women87K/yr
  • silver formal dress50K/yr
  • silver prom dresses24K/yr
  • silver bridesmaid dresses46K/yr
  • plus size silver dress44K/yr
  • silver gown39K/yr
  • silver gowns and evening dresses46K/yr
  • silver dresses for women elegant29K/yr
  • silver plus size dress32K/yr

Reviews and returns

What reviews say buyers love and hate about Metallic Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
25.0%of orders come back
“Did not fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Metallic Dress questions

Answered from the same tracked data.