Metal Watch

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

1.2%

Market size, estimated

$59Ka year

Peak month

December1.4× the quietest month

Top search term

nh35 movement68K searches a year

Listings sell for $43.13 on average, from $11.45 to $79.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $43.13 that is $4K to $11K a year per listing.

Average price

$43.13inside the $15 to $100 sweet spot

Price range

$11.45–$79.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

5.2%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #2,292 within Watches. It carries 2,005 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

65%

Out of stock, average day

8.6%

Average rank

#2,292in Watches

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,005per listing

Listings tracked

20

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months