Metal Badge Holder
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.74avg listing price — sweet spot $15–$100
Price range
Great$5.06–$59.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,411.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 72K searches
Is metal badge holder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, metal badge holder is a $40K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
metal badge holder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #1,089
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 4.1%
- Avg brand age
- 41 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
17
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
10%
- GOVO68%
- IVYRISE8%
- Oaridey5%
- WELUCK5%
- MNGARISTA2%
- COOKOOKY2%
- Open — no brand owns it (9 brands, 10%)
metal badge holder demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.6×
Top metal badge holder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- govo badge holder18K/yr
- metal badge holder23K/yr
- govo9K/yr
- metal id badge holder10K/yr
- aluminum badge holder7K/yr
- badge holder metal5K/yr
Top metal badge holder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOVO T4 Badge Holder/Wallet - Durable Polycarbonate ID/Credit Holder with Metal Clip and 4 Cards Slot (Holds 1to 4 Cards) Black
GOVO$17.764.6★22,985 rev
GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards
GOVO$25.194.8★14 rev
GOVO T4 Badge Holder No-Clip Version - Durable Polycarbonate ID Card Holder Holds 1 to 4 Cards (Black)
GOVO$12.964.7★4,608 rev
Aluminum GOVO Badge Holder/Wallet_ Durable ID Card Holder with Metal Clip and 4 Cards Slot (Black)
GOVO$32.104.7★2,939 rev
Aluminum Badge Holder with Detachable Neck Lanyard/Strap for ID Card Working Card Name Tag (Silver)
IVYRISE$7.004.3★660 rev
Newest
by launch date
GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)
GOVO$25.4016 rev
GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black 1 Pack)
GOVO$13.20104 rev
GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black/Red 2 Pack)
GOVO$22.40104 rev
WSJSKMWQ ID Badge Holder Durable Heavy Duty Aluminum Card Holder Metal Money Clip Holds 15 Cards for Work Police Outdoor (Black)
WSJSKMWQ$15.9132 rev
Aluminum Badge Holder Metal ID Badge Holder with Lanyard Portable Wallet with Clip and 4 Cards Slot for Business Office Work Police Outdoor Gift
WELUCK$23.5226 rev
Trending
90-day click momentum
typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)
typecase$36.064.5★
GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards
GOVO$25.194.8★
GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)
GOVO$25.404.8★
GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black/Red 2 Pack)
GOVO$22.404.7★
Wisdompro 2 Pack of 23 inch Durable Round Cord Heavy Duty Lanyard with Safety Breakaway Buckle Detachable Buckle and Metal Hook for ID Card Badge Holder and Keys - Black and Army Green
Wisdompro$11.794.6★
What reviews say buyers love and hate about metal badge holder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Solid product”
“Durable material”
“Fair price”
“As described”
“Easy to use”
“perfect size for your pocket”
“Perfect size”
“well constructed”
“the retractable works great”
What buyers complain about
“Broke in a week”
“Not well made”
“Way to small”
“Heavy & Bulky”
“Stopped retracting”
“Almost impossible to get off”
“Not heavy duty”
“poor cover materials”
“Slightly thicker than some retractable tethers”
“Overpriced”
Top return reasons
Common metal badge holder questions
- Is metal badge holder profitable to sell on Amazon United States?
- The niche generates $40K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the metal badge holder niche?
- 15 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in metal badge holder?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
- When does demand for metal badge holder peak?
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- What does it cost to enter the metal badge holder niche?
- Listings span $5.06–$59.89; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 4,411 reviews — the moat a new listing must climb.