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Messi Costume

Fail

Shoppers spend an estimated $30K a year here, so Messi Costume is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$30K/yr147K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
24%top-5 click share · 28 brands · 67 sellers

Flapen Score

Messi Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Messi Costume is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messi Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Messi Costume 147K times last year and spent an estimated $30K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
0.9%
Market size, estimated
$30Ka year
Peak month
December5.5× the quietest month
Top search term
messi kids85K searches a year

02 · Price

A sale here is worth $22.11.

Listings sell for $22.11 on average, from $6.88 to $77.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.11 that is $0 to $2K a year per listing.

Average price
$22.11inside the $15 to $100 sweet spot
Price range
$6.88–$77.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #356 within Clothing. It carries 294 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
12.4%
Average rank
#356in Clothing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
294per listing
Listings tracked
93

04 · Newcomers

16 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
16Amazon's first-year sales bar
Average brand age
20 months

Products

Top Messi Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

67

Top-5 brand share

76%

Top 20: 97%

Top-5 click share

24%

Top 20: 52%

Open market

21%

  • Brand 148%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Messi Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Messi Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messi kids85K/yr
  • messi shirt boys31K/yr
  • messi toddler jersey4K/yr
  • kids argentina soccer jersey2K/yr
  • argentina soccer jersey kids4K/yr
  • messi outfit6K/yr
  • messi t shirt kids3K/yr
  • messi jersey kids 7-84K/yr
  • argentina kids soccer jersey1K/yr
  • messi costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Messi Costume

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.9%of orders come back
“a small would have been way too tight”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Messi Costume questions

Answered from the same tracked data.