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Messi Blanket

Fail

Shoppers spend an estimated $16K a year here, so Messi Blanket is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$16K/yr52K searches / yr
90-day growth
+10.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 32 sellers

Flapen Score

Messi Blanket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Messi Blanket is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messi Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Messi Blanket 52K times last year and spent an estimated $16K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+10.2%
Conversion, latest week
1.4%
Market size, estimated
$16Ka year
Peak month
December11.1× the quietest month
Top search term
messi blanket43K searches a year

02 · Price

A sale here is worth $22.05.

Listings sell for $22.05 on average, from $10.01 to $59.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.05 that is $0 to $2K a year per listing.

Average price
$22.05inside the $15 to $100 sweet spot
Price range
$10.01–$59.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #421 within Clothing. It carries 1,048 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#421in Clothing
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,048per listing
Listings tracked
16

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Messi Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

32

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

7%

  • Brand 131%
  • Brand 229%
  • Brand 317%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Messi Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Reviews and returns

What reviews say buyers love and hate about Messi Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.4%of orders come back
“small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Messi Blanket questions

Answered from the same tracked data.