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Messi Backpack

Fail

Buyers convert on only 0.9% of searches, so Messi Backpack is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$61K/yr319K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
42%top-5 click share · 14 brands · 47 sellers

Flapen Score

Messi Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Messi Backpack is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Messi Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Messi Backpack 319K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
319K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
0.9%
Market size, estimated
$61Ka year
Peak month
August13.3× the quietest month
Top search term
messi kids85K searches a year

02 · Price

A sale here is worth $21.83.

Listings sell for $21.83 on average, from $9.67 to $54.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $21.83 that is $0 to $2K a year per listing.

Average price
$21.83inside the $15 to $100 sweet spot
Price range
$9.67–$54.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #773 within Clothing. It carries 558 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
93%
Out of stock, average day
8.7%
Average rank
#773in Clothing
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
558per listing
Listings tracked
45

04 · Newcomers

7 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Messi Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

47

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 74%

Open market

8%

  • Brand 180%
  • Brand 23%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 8%)

Demand

Messi Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 13.3×

Search terms

Top Messi Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • messi kids85K/yr
  • messi backpack87K/yr
  • messi backpack for boys33K/yr
  • messi pajamas for boys13K/yr
  • messi boys13K/yr
  • messi pajamas10K/yr
  • kids messi8K/yr
  • messi bag7K/yr
  • messi youth9K/yr
  • mochila de messi para nios7K/yr

Reviews and returns

What reviews say buyers love and hate about Messi Backpack

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.6%of orders come back
“They are very wide”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Messi Backpack questions

Answered from the same tracked data.