Merrell Shoes for Men
Worth a lookShows a $1.7M/yr market, but weak search conversion (0.3%) keeps it on the watch list.
Market size
Great$1.7M$1.7M/yr · 8.4M searches
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$70.29avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$16.37–$169.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,965.62avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.1%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Is merrell shoes for men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, merrell shoes for men is a $1.7M/yr Amazon United States market (8.4M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
merrell shoes for men market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 100–250/product
- Revenue / yr
- $1.8M–$2.1M
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #346
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 0.8%
- Avg brand age
- 49 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
184
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
26%
Top 20: 51%
Open market
14%
- Merrell32%
- SHULOOK14%
- Columbia13%
- NORTIV 811%
- Amazon Essentials9%
- OL OUTJET LEGEND7%
- Open — no brand owns it (15 brands, 14%)
merrell shoes for men demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top merrell shoes for men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- merrell shoes for men2.0M/yr
- hiking shoes men1.4M/yr
- hiking shoes989K/yr
- mens hiking shoes1.2M/yr
- merrell454K/yr
- merrell moab 3 men376K/yr
- waterproof hiking shoes men181K/yr
- mens waterproof hiking shoes142K/yr
- merrell hiking shoes men217K/yr
- merrell shoes189K/yr
Top merrell shoes for men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes
SHULOOK$41.674.4★1,383 rev
OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black
OL OUTJET LEGEND$39.244.3★1,080 rev
SHULOOK Mens Waterproof Hiking Shoes Lightweight Anti Slip Outdoor Ankle Boots Breathable Hike Trekking Trails Shoe Black/Red 11
SHULOOK$45.094.1★3,505 rev
Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium
Merrell$95.824.6★14,615 rev
Columbia Mens Transverse Waterproof Hiking Boot Cordovan/Golden Yellow 12
Columbia$68.124.6★2,802 rev
Newest
by launch date
adidas Mens Terrex Anylander Hiking Tent Green/Carbon/Olive Strata 9
adidas$52.352,427 rev
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7
Amazon Essentials$36.07164 rev
SHULOOK Mens Waterproof Hiking Boots Outdoor Lightweight Breathable Trekking Camping Mountaineering Shoes
SHULOOK$46.67186 rev
Mens Trail Running Shoes Waterproof Non-Slip Hiking Walking Sneakers for Outdoor Trailing Trekking Camping Quest Black
ziitop$41.98140 rev
Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 14 Wide
Merrell$127.4141 rev
Trending
90-day click momentumMerrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 10.5 Wide
Merrell$132.244.3★
Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7
Amazon Essentials$36.074.0★
Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 14 Wide
Merrell$127.414.3★
adidas Mens Terrex Anylander Hiking Tent Green/Carbon/Olive Strata 9
adidas$52.354.5★
Columbia Mens Fairbanks Low Deep Olive/Desert Sun 9.5
Columbia$71.974.3★
What reviews say buyers love and hate about merrell shoes for men
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and cute”
“Fits as expected”
“Good price”
“They feel good walking”
“Excellent product”
“Waterproof Great”
“They held up well”
“not overly heavy or light”
“I love the color”
“Warmth is great”
What buyers complain about
“Run Large”
“not super durable”
“Uncomfortable right out of the box”
“but understandable as they are designed to not hold water”
“Not as good of a quality as expected”
“They hurt my feet”
“No padding”
“runs small, small toe box”
“These are too expensive”
“They are very bulky”
Top return reasons
Common merrell shoes for men questions
- Is merrell shoes for men profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 112 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the merrell shoes for men niche?
- 21 brands and 184 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in merrell shoes for men?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 9.1% — above our launch gate.
- When does demand for merrell shoes for men peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the merrell shoes for men niche?
- Listings span $16.37–$169.84; the average listing price is $70.29 (sweet spot $15–$100). The average incumbent carries 4,966 reviews — the moat a new listing must climb.