Merrell Shoes for Kids
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$39.05avg listing price — sweet spot $15–$100
Price range
Great$9.36–$68.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,706.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 374K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Is merrell shoes for kids profitable on Amazon?
According to Flapen's Amazon United States niche tracking, merrell shoes for kids is a $41K/yr Amazon United States market (374K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
merrell shoes for kids market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,023
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 13.6%
- Avg brand age
- 41 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
106
Top-5 brand share
80%
Top 20: 96%
Top-5 click share
8%
Top 20: 24%
Open market
30%
- Merrell46%
- Mishansha15%
- Saucony3%
- KEEN2%
- Columbia2%
- UOVO2%
merrell shoes for kids demand & seasonality
Weekly Amazon search volume, last 75 weeks — +23.8% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top merrell shoes for kids search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- merrell shoes for kids107K/yr
- toddler hiking20K/yr
- kids trail running shoes21K/yr
- merrell kids26K/yr
- kids trail shoes18K/yr
- merrell kids shoes23K/yr
- girls outdoor shoes14K/yr
- kids merrell shoes17K/yr
- boys outdoor shoes19K/yr
- kids outdoor shoes9K/yr
Top merrell shoes for kids products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mishansha Kids Hiking Shoes Girls Boys Toddler Outdoor Sneakers Anti-Collision Trail Running Shoe for Trekking Walking Climbing
Mishansha$29.264.4★7,530 rev
Merrell Boys Trail Chaser JR Shoe gunsmoke 5 Medium US Toddler
Merrell$25.514.5★9,804 rev
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
Merrell$51.234.9★33 rev
Moab Speed 2 Low Waterproof
Merrell$47.674.3★109 rev
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
Merrell$57.554.9★33 rev
Newest
by launch dateMerrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
Merrell$51.2333 rev
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium
Merrell$52.1833 rev
CENNID Kids Waterproof Sneakers for Boys Girls Walking Running Tennis Lightweight Sport Shoes Black 13 Little Kid
CENNID$33.83102 rev
LeIsfIt Kids Barefoot Shoes Boys Girls Wide Sneakers Kids Anti-Slip Hiking Shoes Lightweight Sneakers for Toddler Little Big Kid ArmyGreen 2 Big Kid
LeIsfIt$19.201,131 rev
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
Merrell$57.5533 rev
Trending
90-day click momentumMerrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium
Merrell$52.184.9★
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
Merrell$51.234.9★
Moab Speed 2 Low Waterproof
Merrell$47.674.3★
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 2 Little Kid Medium
Merrell$53.914.9★
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
Merrell$57.554.9★
What reviews say buyers love and hate about merrell shoes for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and comfy”
“Good fit”
“Excellent quality”
“most importantly does repel mosquitoes”
“Durable and comfortable”
“Great toy”
“Fun gift”
“Great shoe at a great price”
“The color is vibrant”
“Strong-smelling, works great”
What buyers complain about
“Falling apart after a few weeks”
“Not quality as promised”
“runs too big”
“Still got bitten by mosquitos”
“Didnt work”
“Waste of Money”
“they started getting water in”
“Strap broke after 2 months”
“Stickiness and adhesive”
“The smell is awful”
Top return reasons
Common merrell shoes for kids questions
- Is merrell shoes for kids profitable to sell on Amazon United States?
- The niche generates $41K/yr across 330 tracked products. 11 of 51 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the merrell shoes for kids niche?
- 41 brands and 106 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in merrell shoes for kids?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.
- When does demand for merrell shoes for kids peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the merrell shoes for kids niche?
- Listings span $9.36–$68.80; the average listing price is $39.05 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.