Merrell Shoes for Kids
FailBuyers convert on only 0.3% of searches, so Merrell Shoes for Kids is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $41K/yr374K searches / yr
- 90-day growth
- +23.8%search demand this quarter
- Competition
- 8%top-5 click share · 41 brands · 106 sellers
Flapen Score
Merrell Shoes for Kids against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Merrell Shoes for Kids is stronger. Inside it, weaker.
Market
The Merrell Shoes for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Merrell Shoes for Kids 374K times last year and spent an estimated $41K. The top 5 brands take 80% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- +23.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $41Ka year
- Peak month
- August1.8× the quietest month
- Top search term
- merrell shoes for kids107K searches a year
02 · Price
A sale here is worth $39.05.
Listings sell for $39.05 on average, from $9.36 to $68.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $39.05 that is $0 to $4K a year per listing.
- Average price
- $39.05inside the $15 to $100 sweet spot
- Price range
- $9.36–$68.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,023 within Shoes. It carries 2,707 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 99%
- Out of stock, average day
- 13.6%
- Average rank
- #2,023in Shoes
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 2,707per listing
- Listings tracked
- 330
04 · Newcomers
11 of last year's 51 launches cleared the first-year sales bar.
51 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 51
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Merrell Shoes for Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mishansha Kids Hiking Shoes Girls Boys Toddler Outdoor Sneakers Anti-Collision Trail Running Shoe for Trekking Walking Climbing
- Price
- $29.26
- Rating
- 4.4/5
- Reviews
- 7,530
- Age
- 6y ago

Merrell Boys Trail Chaser JR Shoe gunsmoke 5 Medium US Toddler
- Price
- $25.51
- Rating
- 4.5/5
- Reviews
- 9,804
- Age
- 8y ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
- Price
- $51.23
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 10mo ago

Moab Speed 2 Low Waterproof
- Price
- $47.67
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
- Price
- $57.55
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago
Trending
estimated 90-day click momentum
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium
- Price
- $52.18
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 10mo ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
- Price
- $51.23
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 10mo ago

Moab Speed 2 Low Waterproof
- Price
- $47.67
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2y ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 2 Little Kid Medium
- Price
- $53.91
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
- Price
- $57.55
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago
Newest
by launch date
Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium
- Price
- $51.23
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 10mo ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium
- Price
- $52.18
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 10mo ago

CENNID Kids Waterproof Sneakers for Boys Girls Walking Running Tennis Lightweight Sport Shoes Black 13 Little Kid
- Price
- $33.83
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 11mo ago

LeIsfIt Kids Barefoot Shoes Boys Girls Wide Sneakers Kids Anti-Slip Hiking Shoes Lightweight Sneakers for Toddler Little Big Kid ArmyGreen 2 Big Kid
- Price
- $19.20
- Rating
- 4.5/5
- Reviews
- 1,131
- Age
- 1y ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium
- Price
- $57.55
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 8% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
106
Est. top-5 brand share
80%
Top 20: 96%
Est. top-5 click share
8%
Top 20: 24%
Open market
30%
- Merrell46%
- Mishansha15%
- Saucony3%
- KEEN2%
- Columbia2%
- UOVO2%
Demand
Merrell Shoes for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.8×
Search terms
Top Merrell Shoes for Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- merrell shoes for kids107K/yr
- toddler hiking20K/yr
- kids trail running shoes21K/yr
- merrell kids26K/yr
- kids trail shoes18K/yr
- merrell kids shoes23K/yr
- girls outdoor shoes14K/yr
- kids merrell shoes17K/yr
- boys outdoor shoes19K/yr
- kids outdoor shoes9K/yr
Reviews and returns
What reviews say buyers love and hate about Merrell Shoes for Kids
We read the reviews and the return reasons for every product selling here.
“Falling apart after a few weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Merrell Shoes for Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









