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Merrell Sandals Women

Fail

Buyers convert on only 0.4% of searches, so Merrell Sandals Women is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$35K/yr187K searches / yr
90-day growth
+123.6%search demand this quarter
Competition
24%top-5 click share · 9 brands · 32 sellers

Flapen Score

Merrell Sandals Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Merrell Sandals Women is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Merrell Sandals Women market on Amazon at a glance

Shoppers on Amazon United States searched for Merrell Sandals Women 187K times last year and spent an estimated $35K. The top 5 brands take 97% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +123.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+123.6%
Conversion, latest week
0.4%
Market size, estimated
$35Ka year
Top search term
womens merrell sandals32K searches a year

02 · Price

A sale here is worth $51.65.

Listings sell for $51.65 on average, from $22.27 to $80.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $51.65 that is $0 to $5K a year per listing.

Average price
$51.65inside the $15 to $100 sweet spot
Price range
$22.27–$80.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #159 within Athletic. It carries 3,903 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#159in Athletic
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,903per listing
Listings tracked
68

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Merrell Sandals Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

24%

Top 20: 55%

Open market

2%

  • Brand 154%
  • Brand 226%
  • Brand 314%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Search terms

Top Merrell Sandals Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • womens merrell sandals32K/yr
  • merrell womens sandals32K/yr
  • merrell sandals women33K/yr
  • ubfen sandals11K/yr
  • merrell sandals for woman11K/yr
  • merrell hiking sandals for women10K/yr
  • tennis shoe sandals for women8K/yr
  • merrill sandals for women7K/yr
  • sandal sneakers for women7K/yr
  • merrell walking sandals women7K/yr

Reviews and returns

What reviews say buyers love and hate about Merrell Sandals Women

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Size-Overall”
10.1%of orders come back
“Poor fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Merrell Sandals Women questions

Answered from the same tracked data.