Merrell Sandals for Women

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +134.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $421K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+134.5%

Conversion, latest week

0.4%

Market size, estimated

$421Ka year

Peak month

July12.5× the quietest month

Top search term

keen sandals for women596K searches a year

Listings sell for $61.16 on average, from $24.33 to $133.08. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $61.16 that is $0 to $6K a year per listing.

Average price

$61.16inside the $15 to $100 sweet spot

Price range

$24.33–$133.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

14.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #186 within Athletic. It carries 7,287 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#186in Athletic

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

7,287per listing

Listings tracked

204

13 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

7Amazon's first-year sales bar

Average brand age

47 months