Merrell Sandals for Women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (14.6%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Growth
Incredible+134.5%90-day search growth — must beat 0% to launch
Avg price
Great$61.16avg listing price — sweet spot $15–$100
Price range
Good$24.33–$133.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$421K$421K/yr · 1.8M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,286.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad14.6%return rate — above 5% kills the launch gate
Is merrell sandals for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, merrell sandals for women is a $421K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
merrell sandals for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $306K–$367K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.7%
- Avg brand age
- 47 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
165
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
11%
Top 20: 32%
Open market
5%
- KEEN48%
- Merrell21%
- UBFEN11%
- Viakix7%
- Dannto6%
- shevalues2%
- Open — no brand owns it (15 brands, 5%)
merrell sandals for women demand & seasonality
Weekly Amazon search volume, last 54 weeks — +134.5% search growth over the last 90 days.Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 12.5×
Top merrell sandals for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- keen sandals for women596K/yr
- merrell sandals for women463K/yr
- keen sandals137K/yr
- merrill sandals women93K/yr
- merrell sandals65K/yr
- keen womens sandals67K/yr
- womens keen sandals61K/yr
- keens womens sandals41K/yr
- keen sandals women40K/yr
- womens merrell sandals32K/yr
Top merrell sandals for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEEN Womens Whisper Closed Toe Durable Comfortable Easy On Washable Adventure Sandals Taupe/Coral 8
KEEN$72.864.5★24,925 rev
UBFEN Womens Hiking Comfort Sport Sandals Beach Vacation Camping Casual Sport Sandals with Adjustable Straps and Arch Support Size US 10 Gray Mint
UBFEN$39.274.6★9,309 rev
shevalues Hiking Sandals for Women Comfortable Outdoor Walking Sport Sandal with Adjustable Straps and Arch Support Navy 38
shevalues$29.484.5★416 rev
KEEN Womens Newport H2 Closed Toe Water Sandals Monochrome/Granite Green 8
KEEN$72.634.5★13,011 rev
Viakix Womens Sport Sandal Comfortable Athletic Stylish Hiking Shoes with Arch Support Outdoors Walking Water River Trekking Sandstone 8
Viakix$47.474.5★5,224 rev
Newest
by launch dateshevalues Hiking Sandals for Women Comfortable Outdoor Walking Sport Sandal with Adjustable Straps and Arch Support Navy 38
shevalues$29.48416 rev
Viakix Womens Sport Sandal Comfortable Athletic Stylish Hiking Shoes with Arch Support Outdoors Walking Water River Trekking Sandstone 8
Viakix$47.475,224 rev
Viakix Womens Walking Sandals: Cute Stylish Comfy Athletic Sport Outdoor Hiking Sandal for Trekking Water Wide Width Beach Beige 8
Viakix$56.05162 rev
Merrell Womens Terran Post II Sandal Blue Smoke 9
Merrell$59.927,164 rev
Merrell Womens Harbor Backstrap Sandal Tan Rose 8 M
Merrell$65.02389 rev
Trending
90-day click momentum
KEEN Newport Slide Timberwolf/Tarragon 8.5 B (M)
KEEN$68.364.4★
KEEN Womens Newport H2 Closed Toe Water Sandals Monochrome/Granite Green 8
KEEN$72.634.5★
Merrell Womens Harbor Backstrap Sandal Tan Rose 8 M
Merrell$65.024.3★
KEEN Womens Rose Casual Closed Toe Sandals
KEEN$71.824.5★
Merrell Womens Terran Post II Grey/Pink Sandal 10 M US
Merrell$55.904.6★
What reviews say buyers love and hate about merrell sandals for women
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable shoes”
“Fit is accurate”
“great for walking”
“Good quality”
“Arch support is great”
“Great value”
“the colors are so cute”
“Perfect for small heeled folks too”
“The straps are adjustable”
“Cute style”
What buyers complain about
“Poor fit”
“straps rub weird”
“Minimal arch support”
“NOT COMFORTABLE”
“Not typical Keen quality”
“They were a little loose in the toe area”
“Only the color is fading a little”
“I got severe ankle pain for these”
“Too narrow - even though reads wider in description- no give”
“Shoe stretched”
Top return reasons
Common merrell sandals for women questions
- Is merrell sandals for women profitable to sell on Amazon United States?
- The niche generates $421K/yr across 204 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +134.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the merrell sandals for women niche?
- 21 brands and 165 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in merrell sandals for women?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Arch Support. The return rate is 14.6% — above our launch gate.
- When does demand for merrell sandals for women peak?
- Demand peaks in Apr–May–Jul–Aug; the busiest month runs 12.5× the quietest.
- What does it cost to enter the merrell sandals for women niche?
- Listings span $24.33–$133.08; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 7,287 reviews — the moat a new listing must climb.