Is merrell profitable to sell on Amazon United States?

The niche generates $656K/yr across 173 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (47/100).

How competitive is the merrell niche?

15 brands and 188 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in merrell?

Top complaints mined from reviews: Size-Overall, Water Resistance, Durability. The return rate is 10.4% — above our launch gate.

When does demand for merrell peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the merrell niche?

Listings span $35.77–$189.32; the average listing price is $82.82 (sweet spot $15–$100). The average incumbent carries 4,434 reviews — the moat a new listing must climb.

Merrell

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible15%

top-5 click share — an open shelf

Avg price

Great$82.82

avg listing price — sweet spot $15–$100

Market size

Good$656K

$656K/yr · 2.7M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Price range

Okay$35.77–$189.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,433.79

avg incumbent reviews — the moat a new listing must climb

Returns

Bad10.4%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

Is merrell profitable on Amazon?

According to Flapen's Amazon United States niche tracking, merrell is a $656K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

merrell market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $663K–$828K; units × avg price
Conversion rate: 0.3%
Avg BSR: #581
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 3.7%
Avg brand age: 48 months
Avg seller age: 140 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

188

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

15%

Top 20: 36%

Open market

Merrell63%
Columbia7%
SHULOOK6%
Amazon Essentials6%
NORTIV 85%
OL OUTJET LEGEND4%
Open — no brand owns it (9 brands, 9%)

merrell demand & seasonality

Weekly Amazon search volume, last 58 weeks — +14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top merrell search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

merrell454K/yr +14.6%0.0% conv.
merrell moab 3 men376K/yr +13.0%0.3% conv.
waterproof hiking shoes men181K/yr +63.8%0.2% conv.
mens waterproof hiking shoes142K/yr +79.8%0.1% conv.
merrell hiking shoes men217K/yr -10.7%0.2% conv.
merrell shoes189K/yr +5.4%0.0% conv.
merrell moab 3137K/yr +50.9%0.2% conv.
merrills shoes for men187K/yr -11.0%0.2% conv.
mens merrell shoes143K/yr +13.2%0.1% conv.
merrell moab120K/yr +13.5%0.1% conv.

All search terms

Top merrell products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes

SHULOOK$41.674.4★1,383 rev

OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black

OL OUTJET LEGEND$39.244.3★1,080 rev

Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium

Merrell$95.824.6★14,615 rev

Merrell Mens Moab 3 Hiking Shoe Walnut 13 Medium

Merrell$105.304.6★14,615 rev

Merrell Mens Moab 3 Hiking Shoe Black Night 10 Medium

Merrell$83.894.6★14,615 rev

Newest

by launch date

Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9

Amazon Essentials$35.77164 rev

3mo ago

Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7

Amazon Essentials$36.07164 rev

3mo ago

MOAB 3 MID WATERPROOF

Merrell$169.845,048 rev

11mo ago

Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 3 Little Kid Medium

Merrell$49.2233 rev

1y ago

Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 14 Wide

Merrell$127.4141 rev

1y ago

What reviews say buyers love and hate about merrell

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“Incredibly comfortable”

Size-Overall15%

“The fit is accurate”

Quality-Overall10%

“Excellent product”

Value For Money6%

“Good for the price”

Water Resistance6%

“Waterproof Great”

Exercise/Sports Suitability5%

“Nice Hiking Boot”

Durability5%

“They seem to hold up well”

Heel Support2%

“There is a bit of a spring in the heel provided by them, which is a nice little bonus”

Grippers/Spikes/Cleats1%

“grippy sole to protect your feet”

Strength1%

“the shoe is very sturdy”

What buyers complain about

Size-Overall13%

“Runs large”

Water Resistance9%

“no waterproofing”

Durability7%

“I mean literally falling apart”

Comfort-Overall6%

“Uncomfortable right out of the box”

Quality-Overall4%

“Not as good of a quality as expected”

Value For Money4%

“Waste of money”

Pain Relief-Overall3%

“causing my toe to rub A LOT”

Hard Feel3%

“Hard as a rock”

Weight Heavy3%

“They are a bit heavy compared to other hiking shoes”

Cushion3%

“Poor cushioning”

Top return reasons

Size-Overall29%

Feet Fit25%

Length14%

Width12%

Comfort-Overall4%

Color3%

Advertised Vs Actual Product2%

Weight Heavy2%

Arch Support1%

Shape/Style1%

Common merrell questions

Is merrell profitable to sell on Amazon United States?: The niche generates $656K/yr across 173 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (47/100).
How competitive is the merrell niche?: 15 brands and 188 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in merrell?: Top complaints mined from reviews: Size-Overall, Water Resistance, Durability. The return rate is 10.4% — above our launch gate.
When does demand for merrell peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the merrell niche?: Listings span $35.77–$189.32; the average listing price is $82.82 (sweet spot $15–$100). The average incumbent carries 4,434 reviews — the moat a new listing must climb.