Merrell

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $656K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

0.3%

Market size, estimated

$656Ka year

Peak month

November1.3× the quietest month

Top search term

merrell454K searches a year

Listings sell for $82.82 on average, from $35.77 to $189.32. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $82.82 that is $0 to $8K a year per listing.

Average price

$82.82inside the $15 to $100 sweet spot

Price range

$35.77–$189.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

10.4%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #581 within Shoes. It carries 4,434 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#581in Shoes

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

4,434per listing

Listings tracked

173

29 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months