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Mermaid Skirt

Maybe

The top 5 products take only 16% of clicks. But an estimated 18.1% of orders come back, so Mermaid Skirt is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$51K/yr572K searches / yr
90-day growth
+27.0%search demand this quarter
Competition
16%top-5 click share · 66 brands · 75 sellers

Flapen Score

Mermaid Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Mermaid Skirt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Mermaid Skirt 572K times last year and spent an estimated $51K. The top 5 brands take 32% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
0.4%
Market size, estimated
$51Ka year
Peak month
October17.2× the quietest month
Top search term
mermaid skirt333K searches a year

02 · Price

A sale here is worth $25.51.

Listings sell for $25.51 on average, from $10.05 to $112.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.51 that is $0 to $3K a year per listing.

Average price
$25.51inside the $15 to $100 sweet spot
Price range
$10.05–$112.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
18.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #18,212 within Skirts. It carries 281 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
11.0%
Average rank
#18,212in Skirts
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
281per listing
Listings tracked
152

04 · Newcomers

0 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Mermaid Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

66 falling

Sellers

75

Top-5 brand share

32%

Top 20: 71%

Top-5 click share

16%

Top 20: 43%

Open market

65%

  • Brand 18%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Mermaid Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 17.2×

Search terms

Top Mermaid Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid skirt333K/yr
  • mermaid skirt women93K/yr
  • mermaid tail skirt18K/yr
  • black mermaid skirt19K/yr
  • green mermaid skirt24K/yr
  • mermaid tail costume21K/yr
  • mermaid skirts10K/yr
  • plus size mermaid skirt12K/yr
  • womens mermaid skirt10K/yr
  • mermaid mini skirt11K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Skirt

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
18.1%of orders come back
“Runs very small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mermaid Skirt questions

Answered from the same tracked data.