Mermaid Purse

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

117K

Growth, 90 days vs prior 90

+35.1%

Conversion, latest week

1.4%

Market size, estimated

$35Ka year

Peak month

June1.5× the quietest month

Top search term

mermaid purse45K searches a year

Listings sell for $21.34 on average, from $4.46 to $48.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.34 that is $0 to $2K a year per listing.

Average price

$21.34inside the $15 to $100 sweet spot

Price range

$4.46–$48.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #1,650 within Backpacks. It carries 751 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

96%

Out of stock, average day

8.7%

Average rank

#1,650in Backpacks

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

751per listing

Listings tracked

54

18 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

7Amazon's first-year sales bar

Average brand age

33 months