Mermaid Necklace
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Review moat
Good686.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Avg price
Good$12.43avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$6.76–$16.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$35K$35K/yr · 125K searches
Is mermaid necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mermaid necklace is a $35K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct. Verdict: Skip it — 31/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
mermaid necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #2,138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 2.0%
- Avg brand age
- 30 months
- Avg seller age
- 169 days
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
11
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Jadive39%
- swglcowo20%
- luomart13%
- Coiris9%
- Sphers6%
- Baydurcan5%
- Open — no brand owns it (3 brands, 9%)
mermaid necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.7% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 5.1×
Top mermaid necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mermaid necklace73K/yr
- mermaid bracelet26K/yr
- mermaid necklaces for women13K/yr
- little mermaid jewelry9K/yr
- mermaid necklaces4K/yr
Top mermaid necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jadive Mermaid Jewelry Set for Girls 4 Pcs Mermaid Necklace Bracelet Ring Earrings for Kids Little Girls Ocean Dress up Pretend Play Supplies Birthday Gifts(Cute Style Purple)
Jadive$8.054.6★929 rev
Seashell Pearl Pendant Necklace Gold Plated Boho Enamel Pink Blue Scallop Sea Shell Starfish Ocean Animal Chain Necklace for Women Hawaiian Summer Beach Holiday Fashion Jewelry Gifts (Pink)
swglcowo$7.744.5★19 rev
Coiris Natural Seashell Choker Necklaces Earrings Jewelry Set for Women Starfish Shell Freshwater Pearl Collar Necklaces for Women Irregular Mother of Pearl Jewelry Set(ST0023-Nature)
Coiris$14.404.5★201 rev
Sphers Big Mermaid Necklace Water Necklace Fashion Blue Natural Zircon Copper Pendant Mermaid Locket Jewelry Women Gift
Sphers$16.314.4★279 rev
luomart Little Mermaid Necklaces for Girls Birthstone Pendant Jewelry Gifts Set for Women Teens (Girls Mix)
luomart$14.314.6★492 rev
Newest
by launch date
Baydurcan Gold Mermaid Necklace Best Friend Bestie Gifts for Women Mermaid Accessories (Mermaids)
Baydurcan$12.95340 rev
Coiris Natural Seashell Choker Necklaces Earrings Jewelry Set for Women Starfish Shell Freshwater Pearl Collar Necklaces for Women Irregular Mother of Pearl Jewelry Set(ST0023-Nature)
Coiris$14.40201 rev
Seashell Pearl Pendant Necklace Gold Plated Boho Enamel Pink Blue Scallop Sea Shell Starfish Ocean Animal Chain Necklace for Women Hawaiian Summer Beach Holiday Fashion Jewelry Gifts (Pink)
swglcowo$7.7419 rev
RFTWXHPN Mermaid Necklaces Heart Birthstone Necklace for Women Rainbow Mermaid Necklace Christmas Birthday Gift for Sister Granddaughter Mermaids Lover Gifts Mermaids Costume Necklace
RFTWXHPN$6.7637 rev
Sphers Big Mermaid Necklace Water Necklace Fashion Blue Natural Zircon Copper Pendant Mermaid Locket Jewelry Women Gift
Sphers$16.31279 rev
Trending
90-day click momentumCoiris Natural Seashell Choker Necklaces Earrings Jewelry Set for Women Starfish Shell Freshwater Pearl Collar Necklaces for Women Irregular Mother of Pearl Jewelry Set(ST0023-Nature)
Coiris$14.404.5★
Seashell Pearl Pendant Necklace Gold Plated Boho Enamel Pink Blue Scallop Sea Shell Starfish Ocean Animal Chain Necklace for Women Hawaiian Summer Beach Holiday Fashion Jewelry Gifts (Pink)
swglcowo$7.744.5★
luomart Little Mermaid Necklaces for Girls Birthstone Pendant Jewelry Gifts Set for Women Teens (Girls Mix)
luomart$14.314.6★
luomart Little Mermaid Necklaces for Girls Birthstone Pendant Jewelry Gifts Set for Women Teens (Girls Pink)
luomart$14.284.6★
Sphers Big Mermaid Necklace Water Necklace Fashion Blue Natural Zircon Copper Pendant Mermaid Locket Jewelry Women Gift
Sphers$16.314.4★
What reviews say buyers love and hate about mermaid necklace
What buyers praise and complain about, mined from review topics.What buyers love
“IT WAS JUST LIKE THE PICTURE”
“Very pretty”
“GREAT PRICE”
“HIGH QUALITY”
What buyers complain about
“Broke right away”
“Cheap”
Top return reasons
Common mermaid necklace questions
- Is mermaid necklace profitable to sell on Amazon United States?
- The niche generates $35K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +32.7%. Flapen's verdict: Skip it (31/100).
- How competitive is the mermaid necklace niche?
- 9 brands and 11 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in mermaid necklace?
- Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 6.9% — above our launch gate.
- When does demand for mermaid necklace peak?
- Demand peaks in Oct; the busiest month runs 5.1× the quietest.
- What does it cost to enter the mermaid necklace niche?
- Listings span $6.76–$16.31; the average listing price is $12.43 (sweet spot $15–$100). The average incumbent carries 686 reviews — the moat a new listing must climb.